Master of Science in Advertising Program By Boston University |Top Universities

Master of Science in Advertising

Master of Science in Advertising

Boston University

Charles River Campus, Boston, United States
  • QS World University Rankings

+ 11 others shortlisted this program

+ 12 others shortlisted this program

Practical, cutting-edge, and well-rounded, Boston University’s part-time Master of Science (MS) in Advertising is a hands-on, professional program offered through BU’s College of Communication and Metropolitan College. Our evening courses combine core advertising fundamentals with the latest approaches in digital content and marketing, preparing students to compete in the fast-paced, ever-changing world of communication-whether they are newly entering the field or seeking to enhance their industry knowledge and experience. Students can customize the advertising program by choosing a sequence of courses that provide an understanding of interactive, digital content, or by focusing on international marketing and management. We also make sure students master the arts of presenting a pitch and working collaboratively. Through case studies, hands-on practice, market research, and analysis of what works, our curriculum covers: Interactive media Branding and creative development Advertising management and strategy International marketing Mass communication