For the Master of Science in Mass Communication, each candidate must complete three courses required for the degree, a set of courses required within his or her concentration, and a sufficient number of electives to complete 48 credit hours. Applied Communication Research Concentration The concentration in applied communication research prepares students to assess client needs and solve client problems using surveys, focus groups, and other research strategies. The theory-grounded skills learned in this concentration prepare students for positions as research analysts or research managers in such fields as marketing research, advertising, public relations, political campaigning, health communication, and international communication. It combines a command of applied research designs, techniques, and writing skills with a background in one or more major professional fields. This area of occupational specialization offers many lucrative entry-level opportunities and excellent opportunities for advancement. The concentration also provides a research and theory background for those preparing for more advanced study in communication.