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The Master's in Marketing prepares professionals to excel in a dynamic marketplace shaped by societal, technological, and sustainability challenges. Designed to equip students with both foundational and advanced marketing skills, the programme integrates traditional topics—such as consumer behaviour, branding, and marketing communication—with cutting-edge areas like marketing analytics, neuromarketing, and customer experience Students engage with real-world challenges through a practical and experiential approach, working on projects, case studies, and simulations. Guided by top academics and industry experts, including Luiss Alumni, this hands-on methodology strengthens technical skills, fosters creativity, and promotes innovation—essential assets for thriving in a competitive environment. The programme offers a versatile structure, allowing students to tailor their education to their professional aspirations. During the second year, students can choose between three specialised majors: Customer Engagement & Relationship Management, Analytics and the BI Luiss Joint MSc in Marketing, ensuring targeted preparation for a variety of career paths.
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master's in Marketing prepares professionals to excel in a dynamic marketplace shaped by societal, technological, and sustainability challenges. Designed to equip students with both foundational and advanced marketing skills, the programme integrates traditional topics—such as consumer behaviour, branding, and marketing communication—with cutting-edge areas like marketing analytics, neuromarketing, and customer experience Students engage with real-world challenges through a practical and experiential approach, working on projects, case studies, and simulations. Guided by top academics and industry experts, including Luiss Alumni, this hands-on methodology strengthens technical skills, fosters creativity, and promotes innovation—essential assets for thriving in a competitive environment. The programme offers a versatile structure, allowing students to tailor their education to their professional aspirations. During the second year, students can choose between three specialised majors: Customer Engagement & Relationship Management, Analytics and the BI Luiss Joint MSc in Marketing, ensuring targeted preparation for a variety of career paths.
Admission Requirements
5.5+
168+
4+
600+
72+
3.5+
Luiss welcomes applications from any nationality and academic background. We have made the application process simple and accessible. Find all the details on admission requirements, deadlines and procedures in one place: visit now the University's website
2 Years
Aug
Tuition fees
Domestic
13,600 EUR
International
13,600 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BI-Luiss Joint MSc in Marketing
Viale Romania, Rome, Italy
# 51-100QS Subject Rankings
24 monthsProgram duration
13,600 EURTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Program overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
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