Warwick Summer School: Communications and Marketing

Central Campus, Coventry, United Kingdom

Shortlist

# =31QS Subject Rankings

MarketingMain Subject Area

Shortlist

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

If you are looking for a summer experience to inspire and enlighten you, our Warwick Summer School is for you. You will experience a great mix of academic and personal development sessions as well as social and cultural activities. The rise of global competition, the emergence of new technologies and the importance of continuous innovation have combined to redefine the context in which organisations operate. Against a fast-changing context, organisation must consider and innovate to offer value and choice to their customers. This course focuses on the key challenges and opportunities and the aspects of marketing that create customer value. The course looks at how organisations research and analyse markets and customers and how they develop and implement successful marketing strategies, focusing on the creation and the communication and delivery of customer value. The course aims to: -Provide an appreciation of the concepts of marketing and customer value -Provide an understanding of how customer value is created, offered and delivered by organisations, based on an assessment of customer needs and preferences -Enable an understanding of the key elements of the marketing process including target market selection, positioning and product strategies, pricing decisions, integrated marketing communications, channel management, and services marketing. You will have 60 hours teaching contact time during the 3 weeks and if you choose to take the optional examination you can typically get 3-4 credits (US) 7.5 ECTS points (EU) - please check with your home institution.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

Admission Requirements

There are no prerequisites for this course. This course is open to students studying any discipline at university level. We welcome individuals from all backgrounds, including students who are currently studying another subject but who want to broaden their knowledge in another discipline. Students should also meet our standard entry requirements and must be aged 18 or over by the time the Summer School commences. Our Summer School courses are taught in English so students must be able to demonstrate a good level of English language and comprehension. We assess students' English ability through their application and correspondence.

Starting Month(s)

Jul

Scholarships

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Warwick Summer School: Communications and Marketing

Central Campus, Coventry, United Kingdom

# =31QS Subject Rankings

MarketingMain Subject Area

Program overview

Main Subject

Degree

Study Level

Study Mode

Program overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Scholarships

Scholarships

QS WUR Ranking By Subject

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