Bachelor or Arts in Advertising - Interactive Experience Design (IXD) Track 48 months Undergraduate Programme By Western Kentucky University |TopUniversities
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Bachelor or Arts in Advertising - Interactive Experience Design (IXD) Track

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Programme Duration

48 monthsProgramme duration

Main Subject Area

Art and DesignMain Subject Area

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Programme overview

Main Subject

Art and Design

Degree

Other

Study Level

Undergraduate

Conventional advertising has changed radically in the past 10 years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This is still occurring. In fact, most advertising revenue today is generated by mass media. But, the shift to digital media by consumers is becoming more than a wave. It’s now a tsunami! This is changing the AD business in a number of ways. For example, brands are becoming publishers and broadcasters, not just advertisers. Consider Red Bull. The energy drink company uses sports events as a primary way to deliver their brand message to millions of global consumers. They don’t just buy media. They are media! Consumers are clearly embracing digital tech in a big way. Cell phones, tablets, laptops, TVs are being used independently and together. Think about your lifestyle. Recent research shows that 9 out of 10 consumers with cell phones do the same thing! Given that consumers are now seamlessly moving among different devices, it’s more important than ever for brands to make sure that their content can be just as impressive on TV as it is on a cell phone, tablet, or laptop. This is called “interface design.” But, consumers are also expecting relevancy. In other words, consumers are now controlling their content intake. They now choose what they want to consume, where, and when. This filtering means brands’ have to be a lot smarter about how they develop the design and content of digital platforms. Interactive Experience Design (IXD) is a discipline that some call User Experience or UX. Others call it “design with brains.” The basic idea is to use consumer research and prototype testing to develop the ideal way to communicate the brand’s content to their intended consumers. IXD is an exciting blend of research, graphic design and computer programming.

Programme overview

Main Subject

Art and Design

Degree

Other

Study Level

Undergraduate

Conventional advertising has changed radically in the past 10 years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This is still occurring. In fact, most advertising revenue today is generated by mass media. But, the shift to digital media by consumers is becoming more than a wave. It’s now a tsunami! This is changing the AD business in a number of ways. For example, brands are becoming publishers and broadcasters, not just advertisers. Consider Red Bull. The energy drink company uses sports events as a primary way to deliver their brand message to millions of global consumers. They don’t just buy media. They are media! Consumers are clearly embracing digital tech in a big way. Cell phones, tablets, laptops, TVs are being used independently and together. Think about your lifestyle. Recent research shows that 9 out of 10 consumers with cell phones do the same thing! Given that consumers are now seamlessly moving among different devices, it’s more important than ever for brands to make sure that their content can be just as impressive on TV as it is on a cell phone, tablet, or laptop. This is called “interface design.” But, consumers are also expecting relevancy. In other words, consumers are now controlling their content intake. They now choose what they want to consume, where, and when. This filtering means brands’ have to be a lot smarter about how they develop the design and content of digital platforms. Interactive Experience Design (IXD) is a discipline that some call User Experience or UX. Others call it “design with brains.” The basic idea is to use consumer research and prototype testing to develop the ideal way to communicate the brand’s content to their intended consumers. IXD is an exciting blend of research, graphic design and computer programming.

Admission Requirements

6+

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Bachelor of Science in Public Health - Health Education Concentration UG program

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Bachelor of Science in Sport Management arrows

Bachelor of Science in Sport Management UG program

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Bachelor or Arts in Broadcasting - Broadcast News Concentration arrows

Bachelor or Arts in Broadcasting - Broadcast News Concentration UG program

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Bachelor or Arts in Broadcasting - Radio and Television Operations Concentration arrows

Bachelor or Arts in Broadcasting - Radio and Television Operations Concentration UG program

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Bachelor or Arts in Photojournalism arrows

Bachelor or Arts in Photojournalism UG program

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Bachelor or Arts in Social Studies arrows

Bachelor or Arts in Social Studies UG program

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Bachelors of Social Work UG program

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