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Conventional advertising has changed radically in the past 10 years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This is still occurring. In fact, most advertising revenue today is generated by mass media. But, the shift to digital media by consumers is becoming more than a wave. It’s now a tsunami! This is changing the AD business in a number of ways. For example, brands are becoming publishers and broadcasters, not just advertisers. Consider Red Bull. The energy drink company uses sports events as a primary way to deliver their brand message to millions of global consumers. They don’t just buy media. They are media! Consumers are clearly embracing digital tech in a big way. Cell phones, tablets, laptops, TVs are being used independently and together. Think about your lifestyle. Recent research shows that 9 out of 10 consumers with cell phones do the same thing! Given that consumers are now seamlessly moving among different devices, it’s more important than ever for brands to make sure that their content can be just as impressive on TV as it is on a cell phone, tablet, or laptop. This is called “interface design.†But, consumers are also expecting relevancy. In other words, consumers are now controlling their content intake. They now choose what they want to consume, where, and when. This filtering means brands’ have to be a lot smarter about how they develop the design and content of digital platforms. Interactive Experience Design (IXD) is a discipline that some call User Experience or UX. Others call it “design with brains.†The basic idea is to use consumer research and prototype testing to develop the ideal way to communicate the brand’s content to their intended consumers. IXD is an exciting blend of research, graphic design and computer programming.
Program overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Conventional advertising has changed radically in the past 10 years. In the past, brands would tend to use TV, radio, magazines or newspapers to reach potential consumers with their sales message. This is still occurring. In fact, most advertising revenue today is generated by mass media. But, the shift to digital media by consumers is becoming more than a wave. It’s now a tsunami! This is changing the AD business in a number of ways. For example, brands are becoming publishers and broadcasters, not just advertisers. Consider Red Bull. The energy drink company uses sports events as a primary way to deliver their brand message to millions of global consumers. They don’t just buy media. They are media! Consumers are clearly embracing digital tech in a big way. Cell phones, tablets, laptops, TVs are being used independently and together. Think about your lifestyle. Recent research shows that 9 out of 10 consumers with cell phones do the same thing! Given that consumers are now seamlessly moving among different devices, it’s more important than ever for brands to make sure that their content can be just as impressive on TV as it is on a cell phone, tablet, or laptop. This is called “interface design.†But, consumers are also expecting relevancy. In other words, consumers are now controlling their content intake. They now choose what they want to consume, where, and when. This filtering means brands’ have to be a lot smarter about how they develop the design and content of digital platforms. Interactive Experience Design (IXD) is a discipline that some call User Experience or UX. Others call it “design with brains.†The basic idea is to use consumer research and prototype testing to develop the ideal way to communicate the brand’s content to their intended consumers. IXD is an exciting blend of research, graphic design and computer programming.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor or Arts in Advertising - Interactive Experience Design (IXD) Track
48 monthsProgram duration
Art and DesignMain Subject Area
Program overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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