Jan-2000Starting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Marketing is a people-oriented, dynamic business function that leads to goal-oriented exchanges between individuals and organizations. Important marketing activities include developing an idea, good or service intended to satisfy consumer wants and needs, promoting / advertising it to likely customers, selling it at a mutually agreeable price, and distributing it in acceptable locations. The objectives of the marketing program are to teach students (1) the importance of marketing in an economy characterized by free consumer choice, (2) the knowledge and skills required to perform marketing activities, and (3) the interaction between marketing and diverse environmental forces which impact marketing decisions. The marketing student is prepared for a wide range of career opportunities in business and non-business, for profit and not-for-profit organizations. Entry-level business positions serve as a step into professional selling and sales force management, pricing, product or brand management, social media marketing, advertising, market research, physical distribution, retail management and merchandising, sports and event marketing or purchasing. Marketing also provides a solid foundation for those who hope to own their own business in the future. Careers in marketing often lead to high-level management positions. Non-business and not-for-profit organizations (hospitals, educational institutions and charitable groups) also seek well-trained marketing graduates. Sales track: MKT 329 - Business to Business Marketing MKT 424 - Sales Force Management MKT 425 - Advanced Personal Selling MKT Elective - Any Marketing course not included elsewhere in the major degree program PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Marketing is a people-oriented, dynamic business function that leads to goal-oriented exchanges between individuals and organizations. Important marketing activities include developing an idea, good or service intended to satisfy consumer wants and needs, promoting / advertising it to likely customers, selling it at a mutually agreeable price, and distributing it in acceptable locations. The objectives of the marketing program are to teach students (1) the importance of marketing in an economy characterized by free consumer choice, (2) the knowledge and skills required to perform marketing activities, and (3) the interaction between marketing and diverse environmental forces which impact marketing decisions. The marketing student is prepared for a wide range of career opportunities in business and non-business, for profit and not-for-profit organizations. Entry-level business positions serve as a step into professional selling and sales force management, pricing, product or brand management, social media marketing, advertising, market research, physical distribution, retail management and merchandising, sports and event marketing or purchasing. Marketing also provides a solid foundation for those who hope to own their own business in the future. Careers in marketing often lead to high-level management positions. Non-business and not-for-profit organizations (hospitals, educational institutions and charitable groups) also seek well-trained marketing graduates. Sales track: MKT 329 - Business to Business Marketing MKT 424 - Sales Force Management MKT 425 - Advanced Personal Selling MKT Elective - Any Marketing course not included elsewhere in the major degree program PROF Elective - Any 300 or 400 level College of Business course not included elsewhere in the major degree program
Admission Requirements
6+
Applicants must have a cumulative 2.50 GPA. Other English Language Requirements: TOEFL score of 525 on Paper-based test. Students can also prove English proficiency by completing ESLI or ELS Level 109.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
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