Applied Communications: Marketing, Advertising and Public Relations BA 36 months Undergraduate Programme By Universidade Lusófona |TopUniversities
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Applied Communications: Marketing, Advertising and Public Relations BA Applied Communications: Marketing, Advertising and Public Relations BA

Location

Centro Universitário Lusófona-Lisboa, Lisboa, Portugal
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Programme Duration

36 monthsProgramme duration

Starting Month

SepStarting Month

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University CTA

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The degree course in Applied Communication: Marketing, Advertising and Public Relations at Universidade Lusófona is part of the School of Communication, Arts and Information Technologies (ECATI) at Universidade Lusófona and aims to train specialists who are able to present and analyse information in order to support decision-making, promotion and the development of marketing and communication activities in the context of communication management activities in both public and private organisations. The course involves a set of basic training subjects that will enable the future professional to act with scientific rigour, up-to-date technology and operational and strategic management skills, in areas that include the analysis, design, production and implementation of marketing, advertising and public relations programmes. The degree course in Applied Communication: Marketing, Advertising and Public Relations aims to provide skills and basic preparation in the field of business studies in the areas of Marketing theory and practice, with a special focus on Advertising and Public Relations, which will enable the graduate to successfully carry out professional activities.

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The degree course in Applied Communication: Marketing, Advertising and Public Relations at Universidade Lusófona is part of the School of Communication, Arts and Information Technologies (ECATI) at Universidade Lusófona and aims to train specialists who are able to present and analyse information in order to support decision-making, promotion and the development of marketing and communication activities in the context of communication management activities in both public and private organisations. The course involves a set of basic training subjects that will enable the future professional to act with scientific rigour, up-to-date technology and operational and strategic management skills, in areas that include the analysis, design, production and implementation of marketing, advertising and public relations programmes. The degree course in Applied Communication: Marketing, Advertising and Public Relations aims to provide skills and basic preparation in the field of business studies in the areas of Marketing theory and practice, with a special focus on Advertising and Public Relations, which will enable the graduate to successfully carry out professional activities.

Admission Requirements

3 Years
Sep

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