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This course aims to provide a programme of study that meets students’ needs if students are a local, national or international candidate, enabling them to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment. Students will undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles and application of theories relating to leadership within organisations. The MSc in Marketing and Leadership will develop students' understanding and application of core theories in Marketing. Students will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow them to make appropriate strategic and operational marketing decisions. The course will also develop students' knowledge of the concepts, principles and theories relating to leadership within organisations. It will teach students how to apply the strategic role that leadership can make within wider organisational context.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
This course aims to provide a programme of study that meets students’ needs if students are a local, national or international candidate, enabling them to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment. Students will undertake and apply marketing analyses using appropriate marketing theories and techniques, whilst gaining knowledge and an understanding of the concepts, principles and application of theories relating to leadership within organisations. The MSc in Marketing and Leadership will develop students' understanding and application of core theories in Marketing. Students will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow them to make appropriate strategic and operational marketing decisions. The course will also develop students' knowledge of the concepts, principles and theories relating to leadership within organisations. It will teach students how to apply the strategic role that leadership can make within wider organisational context.
Admission Requirements
93+
6.5+
2.7+
63+
1 Year
Jan-2000
Domestic
10,550 GBP
International
19,850 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing and Leadership MSc
Aston University, Birmingham, United Kingdom
# 51-100QS Subject Rankings
12 monthsProgramme duration
19,850 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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