B.S. in Marketing

The Marketing program at Saint Francis University gives students the opportunity to learn marketing in a small class environment. Your professors will not just know your name, they will know YOU! The program is designed to ensure that students have exposure to the broad base of knowledge in Marketing from professors who have a wide range of real world professional experience. This allows students to relate theoretical concepts to actual practice. Faculty will work closely with students or in small group settings to maintain a constant focus on preparing students for their future careers. The program emphasizes a strong business core combined with advertising, consumer behavior, marketing research, international marketing and marketing management. Major Requirements: ACCT 101 - Financial Accounting ACCT 102 - Managerial Accounting BLAW 301 - Legal Environment of Business or BLAW 302 - CPA Law or BLAW 303 - Sports Law BUS 101 - Wall Street 101: Business in a Global Society COMM 310 - Advertising ECON 101 - Principles of Economics I ECON 102 - Principles of Economics II ENGL 208 - Writing and Communicating in Business FIN 202 - Finance MATH 111 - Finite Mathematics or higher MGMT 101 - Principles of Management MGMT 102 - Production/Operations Management MGMT 401 - Strategic Management MIS 102 - Management Information Systems MKTG 302 - Marketing MKTG 320 - Consumer Behavior MKTG 321 - Marketing Research MKTG 403 - International Marketing MKTG 404 - Marketing Management SPCH 103 - Speech Fundamentals and Public Speaking STAT 301 - Quantitative Business Analysis I STAT 302 - Quantitative Business Analysis II Additional Requirements: Two courses from the following: COMM 205 - Editing COMM 301 - Audio/Video Production COMM 308 - Desktop Publishing COMM 320 - Web Design and Development COMM 330 - Social Media Strategies ECON 202 - Sports Economics FIN 310 - Principles of Investments MGMT 206 - International Management MGMT 307 - Great Britain and the European Union in the Global Economy MGMT 326 - Organizational Behavior MGMT 331 - Entrepreneurship MIS 342 - E-Commerce MIS 345 - Data Base Management MKTG 330 - Principles of Selling and Sales Force Management MKTG 398 - Marketing Internship MKTG 399 - Marketing Internship MKTG 409 - Special Topics in Marketing MKTG 501 - Independent Study in Marketing