B.S. in Strategic Communications

The face of communications is constantly changing. We embrace this change by integrating websites, blogs, social media and state-of-the-art technology into our program. Students who graduate from our Digital Media and Strategic Communications majors are prepared for the diverse landscape of today’s professional world. In addition to practical skills, students are also introduced to the theoretical elements of mass communications and graduate from Saint Francis with a strong understanding of the ethical principles of the discipline – principles that endure in a world where the methods of delivering information are undergoing constant change. A focus on ethics, as it relates to media and society, is integrated into all of our communications courses. Highlights: choose from two degree options: Digital Media or Strategic Communications ( view curriculum); great career prospects: Our alumni have launched their own businesses, written for world-class newspapers and magazines, worked for major television and radio networks, and found success at highly regarded advertising and public relations firms; interactive student/instructor relationships with highly qualified faculty who possess diverse practical experiences; mentoring opportunities with faculty members dedicated to helping you succeed; a state-of-the-art media lab for print and photo/video editing and design; a state-of-the-art television studio for video productions; and opportunities to join professional organizations and attend/present at regional and national conferences. Communications Requirements: COMM 100 - Grammar for Media Professionals COMM 101 - Mass Media and Society COMM 102 - Media Literacy COMM 201 - Writing for Media COMM 301 - Audio/Video Production COMM 330 - Social Media Strategies COMM 335 - Multi-Platform Storytelling COMM 389 - Practicum COMM 398 - Internship: Project COMM 399 - Internship: Supervised Experience SPCH 103 - Speech Fundamentals and Public Speaking ECON 101 - Principles of Economics I COMM 401 - Media Law or COMM 402 - Communications Theory and Research Three credits from the following choices: COMM 115 - Photojournalism COMM 308 - Desktop Publishing COMM 320 - Web Design and Development Major Requirements: COMM 205 - Editing COMM 210 - Public Relations COMM 230 - Group Communication COMM 310 - Advertising ENGL 208 - Writing and Communicating in Business MKTG 302 - Marketing MGMT 101 - Principles of Management Three credits from the following choices: MKTG 320 - Consumer Behavior MKTG 321 - Marketing Research MKTG 402 - Integrated Marketing Communications MKTG 403 - International Marketing Six credits from the following choices:* COMM 115 - Photojournalism COMM 308 - Desktop Publishing COMM 320 - Web Design and Development COMM 401 - Media Law or COMM 402 - Communications Theory and Research (one of these options is taken in the Communications Core and the other may be taken here) COMM 398 - Internship: Project COMM 399 - Internship: Supervised Experience (must be an additional internship) (* if not used to fulfill another major requirement)