Bachelor of Mass Communication (Honours) in Advertising and Brand Management 36 months Undergraduate Program By Taylor's University |Top Universities

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Bachelor of Mass Communication (Honours) in Advertising and Brand Management students are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years.

This programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry. 

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Bachelor of Mass Communication (Honours) in Advertising and Brand Management students are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years.

This programme is designed to equip students with skills, techniques as well as theoretical knowledge of creating, designing and strategically thinking of real-world solutions for challenges of advertising and creating visibility for organizations and their brands. Students will be exposed to hands-on training with state-of-the-art, industry relevant equipment and software where they will be trained in both the creative and managerial aspects of the advertising industry. 

Admission requirements

Undergraduate

55+
5+
24+
34+

Prerequisites

  • SPM / O-Level with Pre-U / Foundation: SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. (Except UEC)
  • SPM / O-Level with Diploma: Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Entry Pathway

  • Taylor’s Foundation in Arts (FIA): Pass with min. CGPA 2.00
  • Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): CC
  • Unified Examination Certificate (UEC): Pass with min. 5Bs including English
  • A Levels: Min. DD (2 subjects)
  • South Australian Matriculation (SAM) / SACE International: Min. ATAR 55
  • Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY): 50%
  • Other Qualifications: Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required); Pass Matriculation from an institution recognised by MOHE; or Any other equiv. qualification recognized by M'sian Government. Application via APEL A is allowed. For the requirements please refer to the index page.

English Requirements

  • IELTS, TOEFL, MUET, UEC English: Pass English
  • Taylor's EET: Overall score 5.0
  • Taylor's IEN: Level 2 - Grade C
  • Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

3 Years
Sep
Apr

Tuition fee and scholarships

Domestic Students

23,594 USD
-

International Students

29,407 USD
-

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Taylor's undergraduate programmes cover various fields, namely Architecture & Construction TechnologyBusiness & EntrepreneurshipComputing & ITCulinary ArtsDesignEducationEngineering & RoboticsFood ScienceFood Studies & GastronomyHospitalityInteractive Spatial DesignTourism & EventsLawMedicinePharmacyPsychologyPerforming ArtsQuantity Surveying and Social Sciences.

The Taylor's Curriculum Framework (TCF) provides students with a unconventional yet valuable opportunity to mix and match modules. The outcome is a multi-dimensional, future-proof education encompassing academic excellence, life skills and emotional well-being, and increased opportunities for overseas and industry experiences.

Taylor's postgraduate studies offer a wide range of programmes in two types of modes, Coursework and Research, to tailor to your needs whether you are a full-time employee or fresh graduate student.

In the Taylor's University 2017-2022 Strategic Plan, research and enterprise is an important pillar that supports the University's ambitions towards Balanced Excellence. The department’s activities focus on enhancing support mechanisms for research, driving research outputs, and making these outputs useful to the community and society.

Taylor’s has invested more than RM130 million over 5 years on research and enterprise, and won more than RM8.5 million in external research funds. The department also has a growing network of more than 200 PhD-qualified staff to provide the right expertise for students.

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