Bachelor of Mass Communication (Honours) in Advertising and Brand Management 36 months Undergraduate Programme By Taylor's University |TopUniversities

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand the evolving complexities of the advertising landscape and are committed to empowering you to navigate and lead within it.


 

With a focus on real-world solutions, this programme is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Because of this comprehensive learning structure, this programme gains interest among applicants who are eager to shape the future of brand storytelling in the media landscape. Submit your application early to benefit from personalised mentorship and career guidance, maximising your potential in this field.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

For this Bachelor of Mass Communication in Advertising and Brand Management programme, you will delve into the world of advertising creative strategy and brand management, gaining the expertise required to meet the growing market demands. We understand the evolving complexities of the advertising landscape and are committed to empowering you to navigate and lead within it.


 

With a focus on real-world solutions, this programme is designed to nurture your creativity, enhance your design capabilities, and foster strategic thinking. You will learn to develop innovative advertising campaigns that create maximum visibility for organisations and their brands. Through a hands-on approach, you will receive training on industry-relevant equipment and cutting-edge software, ensuring you are well-prepared for the dynamic advertising industry. Because of this comprehensive learning structure, this programme gains interest among applicants who are eager to shape the future of brand storytelling in the media landscape. Submit your application early to benefit from personalised mentorship and career guidance, maximising your potential in this field.

Admission Requirements

24+
5+
55+

Prerequisites

  • SPM / O-Level with Pre-U / Foundation: SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification. (Except UEC)
  • SPM / O-Level with Diploma: Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Entry Pathway

  • Taylor’s Foundation in Arts (FIA): Pass with min. CGPA 2.00
  • Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
  • Sijil Tinggi Persekolahan Malaysia (STPM): CC
  • Unified Examination Certificate (UEC): Pass with min. 5Bs including English
  • A Levels: Min. DD (2 subjects)
  • South Australian Matriculation (SAM) / SACE International: Min. ATAR 55
  • Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
  • International Baccalaureate (IB): Min. 24 points in 6 subjects
  • Monash University Foundation Year (MUFY): 50%
  • Other Qualifications: Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required); Pass Matriculation from an institution recognised by MOHE; or Any other equiv. qualification recognized by M'sian Government. Application via APEL A is allowed. For the requirements please refer to the index page.

English Requirements: LOCAL STUDENTS

  • IELTS, TOEFL, MUET, UEC English: Pass English
  • Taylor's EET: Overall score 5.0
  • Taylor's IEN: Level 2 - Grade C
  • Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English

3 Years
Sep
Apr

Tuition fees

Domestic
30,742 USD
International
37,532 USD

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