36 monthsProgramme duration
37,532 USDTuition Fee/year
Sep, Apr, FebStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing prepares you to thrive in the evolving media industry by adopting a strategic and integrated approach to marketing communications. The programme emphasises the development of a clear and consistent marketing message across advertising, public relations, and digital platforms. Through real-world campaigns and PR events, you will learn how to shape compelling brand narratives, strengthen brand loyalty, and connect with potential customers using an integrated marketing communications framework.
The curriculum builds strong capabilities in digital marketing, social media strategy, and data-driven communication planning, enabling you to design effective marketing efforts across multiple marketing channels. You will also refine your skills in planning, strategising, and executing impactful marketing campaigns that respond to the demands of today’s convergent and fast-paced media landscape.
With a selectively curated cohort, the programme focuses on developing versatile communication professionals with an integrated skill set that is highly sought after in the contemporary media environment. Early application is recommended to secure your place and gain access to cutting-edge resources, as well as collaborative projects with leaders from the media and communications industry.
The curriculum builds strong capabilities in digital marketing, social media strategy, and data-driven communication planning, enabling you to design effective marketing efforts across multiple marketing channels. You will also refine your skills in planning, strategising, and executing impactful marketing campaigns that respond to the demands of today’s convergent and fast-paced media landscape.
With a selectively curated cohort, the programme focuses on developing versatile communication professionals with an integrated skill set that is highly sought after in the contemporary media environment. Early application is recommended to secure your place and gain access to cutting-edge resources, as well as collaborative projects with leaders from the media and communications industry.
Programme overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing prepares you to thrive in the evolving media industry by adopting a strategic and integrated approach to marketing communications. The programme emphasises the development of a clear and consistent marketing message across advertising, public relations, and digital platforms. Through real-world campaigns and PR events, you will learn how to shape compelling brand narratives, strengthen brand loyalty, and connect with potential customers using an integrated marketing communications framework.
The curriculum builds strong capabilities in digital marketing, social media strategy, and data-driven communication planning, enabling you to design effective marketing efforts across multiple marketing channels. You will also refine your skills in planning, strategising, and executing impactful marketing campaigns that respond to the demands of today’s convergent and fast-paced media landscape.
With a selectively curated cohort, the programme focuses on developing versatile communication professionals with an integrated skill set that is highly sought after in the contemporary media environment. Early application is recommended to secure your place and gain access to cutting-edge resources, as well as collaborative projects with leaders from the media and communications industry.
The curriculum builds strong capabilities in digital marketing, social media strategy, and data-driven communication planning, enabling you to design effective marketing efforts across multiple marketing channels. You will also refine your skills in planning, strategising, and executing impactful marketing campaigns that respond to the demands of today’s convergent and fast-paced media landscape.
With a selectively curated cohort, the programme focuses on developing versatile communication professionals with an integrated skill set that is highly sought after in the contemporary media environment. Early application is recommended to secure your place and gain access to cutting-edge resources, as well as collaborative projects with leaders from the media and communications industry.
Admission Requirements
55+
24+
5+
Prerequisites
- SPM / O-Level with Pre-U / Foundation: SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.
- SPM / O-Level with Diploma: Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.
Entry Pathway
- Taylor’s Foundation in Arts (FIA): Pass with min. CGPA 2.00
- Taylor’s Foundation in Communication (FICM): Pass with min. CGPA 2.00
- Taylor’s Diploma in Communication (DICM): Pass with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM): CC
- Unified Examination Certificate (UEC): Pass with min. 5Bs including English
- A Levels: Min. DD (2 subjects)
- South Australian Matriculation (SAM) / SACE International: Min. ATAR 55
- Canadian Pre-University (CPU): Min. average of 55% in 6 subjects
- International Baccalaureate (IB): Min. 24 points in 6 subjects
- Monash University Foundation Year (MUFY): 50%
- Other Qualifications: Pass Foundation / Pre-University from any other institution recognised by MOHE with min CGPA 2.0; or Pass Diploma from any other institution recognised by MOHE with min CGPA 2.0 or Pass Diploma in Media and Communication or its equivalent; or (Pre-requisite of credit in English at SPM level or equivalent is not required); Pass Matriculation from an institution recognised by MOHE; or Any other equiv. qualification recognized by M'sian Government. Application via APEL A is allowed. For the requirements please refer to the index page.
English Requirements: LOCAL STUDENTS
- IELTS, TOEFL, MUET, UEC English: Pass English
- Taylor's EET: Overall score 5.0
- Taylor's IEN: Level 2 - Grade C
- Pre-University/Diploma: Complete Pre-University/Diploma that was conducted in English
3 Years
Sep
Apr
Tuition fees
Domestic
30,742 USD
International
37,532 USD
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