BA Hons Advertising and Digital Marketing Communications (Sandwich) Program By University of Greenwich |Top Universities

BA Hons Advertising and Digital Marketing Communications (Sandwich)

Program Duration

48 monthsProgram duration

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

We were the first UK university to offer a specialist degree in marketing communications. We continually develop our programmes to ensure they are up to date with industry developments and requirements and recently redesigned this programme in collaboration with employers and professional bodies to reflect the latest digital marketing trends. The programme will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. You will gain specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, helping you obtain professional recognition early in your career. What careers could I pursue? This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue a career in sales promotion, direct marketing, media, digital communications or other advertising fields. Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Program overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

We were the first UK university to offer a specialist degree in marketing communications. We continually develop our programmes to ensure they are up to date with industry developments and requirements and recently redesigned this programme in collaboration with employers and professional bodies to reflect the latest digital marketing trends. The programme will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. You will gain specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, helping you obtain professional recognition early in your career. What careers could I pursue? This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue a career in sales promotion, direct marketing, media, digital communications or other advertising fields. Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Admission requirements

Undergraduate

6+
112+
1100+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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The University’s vast portfolio of masters and degree programmes, including combined degrees, allows a wide range of subject options. English language tuition and academic support is provided to all international students whose first language is not English.

The university provides approximately 2,300 places in halls of residence on or near to the main campuses. Types of accommodation vary from single student bedrooms with or without en-suite, to self-contained studio apartments. Students have access to extensive library and computing facilities on each campus, and on the Greenwich campus, a dedicated Language Centre for those studying a foreign language.

The Student Affairs on each campus provide a range of services and support, from the time you arrive, to the completion of your studies. A dedicated international advisor is available on each campus. The Jobshop operates a drop-in service, where you can obtain details of on and off campus job opportunities, and get information on employment related issues. The Students' Union provides access to a range of facilities, services and activities. Free skills training is available to students helping you study, live and work more effectively and can improve your job prospects.


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The Student Affairs on each campus provide a range of services and support, from the time you arrive, to the completion of your studies. A dedicated international advisor is available on each campus. The Jobshop operates a drop-in service, where you can obtain details of on and off campus job opportunities, and get information on employment related issues. The Students' Union provides access to a range of facilities, services and activities. Free skills training is available to students helping you study, live and work more effectively and can improve your job prospects.

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