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We were the first UK university to offer a specialist degree in marketing communications. We continually develop our programmes to ensure they are up to date with industry developments and requirements and recently redesigned this programme in collaboration with employers and professional bodies to reflect the latest digital marketing trends. The programme will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. You will gain specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, helping you obtain professional recognition early in your career. What careers could I pursue? This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue a career in sales promotion, direct marketing, media, digital communications or other advertising fields. Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
We were the first UK university to offer a specialist degree in marketing communications. We continually develop our programmes to ensure they are up to date with industry developments and requirements and recently redesigned this programme in collaboration with employers and professional bodies to reflect the latest digital marketing trends. The programme will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour. You will learn how to analyse target audiences and implement integrated marketing communications campaigns. You will gain specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. You will have the opportunity to gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, helping you obtain professional recognition early in your career. What careers could I pursue? This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue a career in sales promotion, direct marketing, media, digital communications or other advertising fields. Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.
Admission Requirements
6+
112+
1100+
4 Years
Jan-2000
Domestic
37,000 GBP
International
56,000 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BA Hons Advertising and Digital Marketing Communications (Sandwich)
48 monthsProgramme duration
56,000 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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BSc Hons Psychology with Counselling
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Natural Sciences (6)
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BSc Hons Animal Conservation and Biodiversity
BSc Hons Animal Management
BSc Hons Animal Management
BSc Hons Chemistry
BSc Hons Chemistry
BSc Hons Chemistry (Extended)
BSc Hons Chemistry (Extended)
BSc Hons Chemistry (Extended) (Sandwich)
BSc Hons Chemistry (Extended) (Sandwich)
BSc Hons Chemistry (Sandwich)
BSc Hons Chemistry (Sandwich)
BSc Hons Environmental Sciences
BSc Hons Environmental Sciences
BSc Hons Environmental Sciences (Extended)
BSc Hons Environmental Sciences (Extended)
BSc Hons Environmental Sciences (Sandwich)
BSc Hons Environmental Sciences (Sandwich)
BSc Hons Mathematics
BSc Hons Mathematics
BSc Hons Mathematics (Extended)
BSc Hons Mathematics (Extended)
BSc Hons Mathematics (Extended) (Sandwich)
BSc Hons Mathematics (Extended) (Sandwich)
BSc Hons Mathematics (Placement)
BSc Hons Mathematics (Placement)
BSc Hons Mathematics and Computing
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BSc Hons Mathematics with Business (Sandwich)
BSc Hons Mathematics with Economics
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BSc Hons Mathematics with Economics (Sandwich)
BSc Hons Mathematics with Economics (Sandwich)
BSc Hons Physical Geography
BSc Hons Physical Geography
BSc Hons Physical Geography (Extended)
BSc Hons Physical Geography (Extended)
BSc Hons Physical Geography (Sandwich)
BSc Hons Physical Geography (Sandwich)
MChem Chemistry
MChem Chemistry
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MChem Chemistry (Sandwich)
MMath Mathematics
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Social Sciences and Management (6)
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BA Hons Childhood and Youth Studies (Sandwich)
BA Hons Creative Writing
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BA Hons Creative Writing (Sandwich)
BA Hons Creative Writing (Sandwich)
BA Hons Creative Writing and English Literature
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BA Hons Criminology and Criminal Justice
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BA Hons Early Years
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BA Hons Hospitality Management (Sandwich)
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BA Hons Human Resource Management (Extended)
BA Hons Human Resource Management (Extended)
BA Hons Human Resource Management (Extended) (Sandwich)
BA Hons Human Resource Management (Extended) (Sandwich)
BA Hons Human Resource Management (Sandwich)
BA Hons Human Resource Management (Sandwich)
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BA Hons Media and Communications
BA Hons Media and Communications (Sandwich)
BA Hons Media and Communications (Sandwich)
BA Hons Physical Education and Sport
BA Hons Physical Education and Sport
BA Hons Physical Education and Sport (Extended)
BA Hons Physical Education and Sport (Extended)
BA Hons Politics and International Relations
BA Hons Politics and International Relations
BA Hons Politics and International Relations (Sandwich)
BA Hons Politics and International Relations (Sandwich)
BA Hons Primary Education with Qualified Teacher Status
BA Hons Primary Education with Qualified Teacher Status
BA Hons Public Relations and Communications
BA Hons Public Relations and Communications
BA Hons Public Relations and Communications (Sandwich)
BA Hons Public Relations and Communications (Sandwich)
BA Hons Social Work
BA Hons Social Work
BA Hons Sociology
BA Hons Sociology
BA Hons Sociology (Sandwich)
BA Hons Sociology (Sandwich)
BEd Education Studies (Top-up)
BEd Education Studies (Top-up)
BSc Hons Criminology and Criminal Psychology
BSc Hons Criminology and Criminal Psychology
BSc Hons Criminology and Criminal Psychology (Extended)
BSc Hons Criminology and Criminal Psychology (Extended)
BSc Hons Equine Sports Therapy and Rehabilitation
BSc Hons Equine Sports Therapy and Rehabilitation
BSc Hons Forensic Science with Criminology
BSc Hons Forensic Science with Criminology
BSc Hons Forensic Science with Criminology (Extended)
BSc Hons Forensic Science with Criminology (Extended)
BSc Hons Forensic Science with Criminology (Extended) (Sandwich)
BSc Hons Forensic Science with Criminology (Extended) (Sandwich)
BSc Hons Forensic Science with Criminology (Sandwich)
BSc Hons Forensic Science with Criminology (Sandwich)
BSc Hons Forensic Science with Criminology and Industrial Placement
BSc Hons Forensic Science with Criminology and Industrial Placement
BSc Hons Occupational Safety, Health and Environment (Top-up)
BSc Hons Occupational Safety, Health and Environment (Top-up)
BSc Hons Sociology and Criminology
BSc Hons Sociology and Criminology
BSc Hons Sociology and Criminology
BSc Hons Sociology and Criminology
BSc Hons Sociology and Criminology (Sandwich)
BSc Hons Sociology and Criminology (Sandwich)
BSc Hons Sociology and Psychology
BSc Hons Sociology and Psychology
BSc Hons Sociology and Psychology
BSc Hons Sociology and Psychology
BSc Hons Sociology and Psychology (Sandwich)
BSc Hons Sociology and Psychology (Sandwich)
BSc Hons Sports Science
BSc Hons Sports Science
BSc Hons Sports Science (Extended)
BSc Hons Sports Science (Extended)
BSc Hons Sports Science (Extended) (Sandwich)
BSc Hons Sports Science (Extended) (Sandwich)
BSc Hons Sports Science (Sandwich)
BSc Hons Sports Science (Sandwich)
BSc Hons Sports Science with Coaching
BSc Hons Sports Science with Coaching
BSc Hons Sports Science with Coaching (Extended)
BSc Hons Sports Science with Coaching (Extended)
BSc Hons Sports Science with Coaching (Extended) (Sandwich)
BSc Hons Sports Science with Coaching (Extended) (Sandwich)
BSc Hons Sports Science with Coaching (Sandwich)
BSc Hons Sports Science with Coaching (Sandwich)
BSc Hons Sports Science with Professional Football Coaching
BSc Hons Sports Science with Professional Football Coaching
BSc Hons Sports Science with Professional Football Coaching (Extended)
BSc Hons Sports Science with Professional Football Coaching (Extended)
BSc Hons Statistics and Operational Research
BSc Hons Statistics and Operational Research
BSc Hons Statistics and Operational Research
BSc Hons Statistics and Operational Research
BSc Hons Statistics and Operational Research (Sandwich)
BSc Hons Statistics and Operational Research (Sandwich)
LLB Hons Law
LLB Hons Law
LLB Hons Law (Extended)
LLB Hons Law (Extended)
LLB Hons Law Senior Status
LLB Hons Law Senior Status
LLB Hons Study Abroad
LLB Hons Study Abroad
Arts and Humanities (6)
MA Applied Linguistics
MA Applied Linguistics
MA Contemporary Performance
MA Contemporary Performance
MA Digital Arts
MA Digital Arts
MA English: Literary London
MA English: Literary London
MA Landscape Architecture
MA Landscape Architecture
MA Web Design and Content Planning
MA Web Design and Content Planning
MArch Architecture Part 2
MArch Architecture Part 2
MLA Landscape Architecture
MLA Landscape Architecture
MSc Architecture, Landscape and Urbanism
MSc Architecture, Landscape and Urbanism
MSc Construction Project Management
MSc Construction Project Management
MSc Sustainable Building Design and Engineering
MSc Sustainable Building Design and Engineering
Business and Management (6)
MA International Business
MA International Business
MA International Events Management
MA International Events Management
MA Strategic Advertising and Marketing Communications
MA Strategic Advertising and Marketing Communications
MA Strategic Marketing
MA Strategic Marketing
MA Strategic Marketing Communications (Dual Award)
MA Strategic Marketing Communications (Dual Award)
MSc Accounting and Finance
MSc Accounting and Finance
MSc Applied Food Safety and Quality Management
MSc Applied Food Safety and Quality Management
MSc Applied Food Safety and Quality Management with Industrial Practice
MSc Applied Food Safety and Quality Management with Industrial Practice
MSc Construction Management and Economics
MSc Construction Management and Economics
MSc Economics
MSc Economics
MSc Facilities Management
MSc Facilities Management
MSc Finance and Investment
MSc Finance and Investment
MSc Financial Management and Risk
MSc Financial Management and Risk
MSc Global Shipping Management
MSc Global Shipping Management
MSc International Banking and Finance
MSc International Banking and Finance
MSc Management of Business Information Technology
MSc Management of Business Information Technology
MSc Project Management (International)
MSc Project Management (International)
MSc Real Estate (Online)
MSc Real Estate (Online)
MSc Real Estate Development and Investment
MSc Real Estate Development and Investment
Engineering and Technology (6)
MSc Big Data and Business Intelligence
MSc Big Data and Business Intelligence
MSc Civil Engineering
MSc Civil Engineering
MSc Civil Engineering with Industrial Practice
MSc Civil Engineering with Industrial Practice
MSc Computer Forensics and Cyber Security
MSc Computer Forensics and Cyber Security
MSc Computer Science
MSc Computer Science
MSc Computer Science (Network Engineering)
MSc Computer Science (Network Engineering)
MSc Computing and Information Systems
MSc Computing and Information Systems
MSc Data Science
MSc Data Science
MSc Electrical Power Engineering
MSc Electrical Power Engineering
MSc Electrical Power Engineering with Industrial Practice
MSc Electrical Power Engineering with Industrial Practice
MSc Electrical and Electronic Engineering
MSc Electrical and Electronic Engineering
MSc Electrical and Electronic Engineering with Industrial Practice
MSc Electrical and Electronic Engineering with Industrial Practice
MSc Formulation Science
MSc Formulation Science
MSc Machine Intelligence
MSc Machine Intelligence
MSc Mechanical and Manufacturing Engineering
MSc Mechanical and Manufacturing Engineering
MSc Mechanical and Manufacturing Engineering with Industrial Practice
MSc Mechanical and Manufacturing Engineering with Industrial Practice
MSc Operational Cyber Security
MSc Operational Cyber Security
MSc Water, Waste and Environmental Engineering
MSc Water, Waste and Environmental Engineering
Msc Engineering Management
Msc Engineering Management
Msc Engineering Management with Industrial Practice
Msc Engineering Management with Industrial Practice
Life Sciences and Medicine (6)
MSc Agriculture for Sustainable Development
MSc Agriculture for Sustainable Development
MSc Biotechnology
MSc Biotechnology
MSc Child and Adolescent Psychology
MSc Child and Adolescent Psychology
MSc Global Public Health
MSc Global Public Health
MSc Nursing (Adult Nursing)
MSc Nursing (Adult Nursing)
MSc Nursing (Children's Nursing)
MSc Nursing (Children's Nursing)
MSc Nursing (Mental Health Nursing)
MSc Nursing (Mental Health Nursing)
MSc Occupational Hygiene
MSc Occupational Hygiene
MSc Pharmaceutical Sciences
MSc Pharmaceutical Sciences
MSc Pharmaceutical Sciences with Industrial Practice
MSc Pharmaceutical Sciences with Industrial Practice
MSc Psychology (Conversion Degree)
MSc Psychology (Conversion Degree)
Natural Sciences (6)
MSc Food Innovation
MSc Food Innovation
MSc Food Innovation with Industrial Practice
MSc Food Innovation with Industrial Practice
MSc Global Environmental Change
MSc Global Environmental Change
MSc Safety, Health and Environment
MSc Safety, Health and Environment
Social Sciences and Management (6)
LLM International & Commercial Law (Business, Human Rights & the Environment)
LLM International & Commercial Law (Business, Human Rights & the Environment)
MA Education
MA Education
MA Film Production
MA Film Production
MA Human Resource Management
MA Human Resource Management
MA International Criminology
MA International Criminology
MA International Tourism Management
MA International Tourism Management
MA Logistics and Supply Chain Management
MA Logistics and Supply Chain Management
MA Media and Creative Cultures
MA Media and Creative Cultures
MA Social Work
MA Social Work
MA TESOL
MA TESOL
MSc Criminology and Criminal Psychology
MSc Criminology and Criminal Psychology
MSc Criminology, Gender and Sexualities
MSc Criminology, Gender and Sexualities
MSc Film Production
MSc Film Production
MSc Sport and Exercise Psychology
MSc Sport and Exercise Psychology
MSc Strength and Conditioning
MSc Strength and Conditioning
Others (1)
MBA Executive Master of Business Administration
MBA Executive Master of Business Administration