Digital and Data-Driven Marketing: Turning Insight Into Impact
17 Apr, 2026Application Deadline
JulStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Starting from the customer journey, you will learn how to plan and measure activity across search, social, web, and email channels.
Practical workshops will help you develop skills in analysing reach, conversion, and cost-effectiveness, and in building dashboards to track performance. Through case studies and collaborative discussions, you will discover how to translate metrics into actionable insights.
By the end of this course, you will have an evidence-based toolkit for planning, evaluating, and optimising digital marketing activity across industries.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Starting from the customer journey, you will learn how to plan and measure activity across search, social, web, and email channels.
Practical workshops will help you develop skills in analysing reach, conversion, and cost-effectiveness, and in building dashboards to track performance. Through case studies and collaborative discussions, you will discover how to translate metrics into actionable insights.
By the end of this course, you will have an evidence-based toolkit for planning, evaluating, and optimising digital marketing activity across industries.
Admission Requirements
Scholarships
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