Digital and Data-Driven Marketing: Turning Insight Into Impact Postgraduate Programme By University of Southampton |TopUniversities

Digital and Data-Driven Marketing: Turning Insight Into Impact

Application Deadline

17 Apr, 2026Application Deadline

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s world, data sits at the heart of every great marketing decision. This hands-on course introduces you to the core principles and everyday practice of digital and data-driven marketing.   
Starting from the customer journey, you will learn how to plan and measure activity across search, social, web, and email channels.
Practical workshops will help you develop skills in analysing reach, conversion, and cost-effectiveness, and in building dashboards to track performance. Through case studies and collaborative discussions, you will discover how to translate metrics into actionable insights.   
By the end of this course, you will have an evidence-based toolkit for planning, evaluating, and optimising digital marketing activity across industries.  

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

In today’s world, data sits at the heart of every great marketing decision. This hands-on course introduces you to the core principles and everyday practice of digital and data-driven marketing.   
Starting from the customer journey, you will learn how to plan and measure activity across search, social, web, and email channels.
Practical workshops will help you develop skills in analysing reach, conversion, and cost-effectiveness, and in building dashboards to track performance. Through case studies and collaborative discussions, you will discover how to translate metrics into actionable insights.   
By the end of this course, you will have an evidence-based toolkit for planning, evaluating, and optimising digital marketing activity across industries.  

Admission Requirements

120+
92+
6.5+
67+
Need to have completed at least one year of Undergraduate study

17 Apr 2026
Jul

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