Marketing Analytics MSc 12 months Postgraduate Programme By University of Southampton |TopUniversities
Programme Duration

12 monthsProgramme duration

Application Deadline

19 Aug, 2026Application Deadline

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Dive into a top-tier Marketing programme at Southampton, ranked 11th in the UK by the Complete University Guide, 2026. We were also the first university in the UK to offer a master’s in marketing analytics.
Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.
Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.
Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

Dive into a top-tier Marketing programme at Southampton, ranked 11th in the UK by the Complete University Guide, 2026. We were also the first university in the UK to offer a master’s in marketing analytics.
Our industry collaborations shape the curriculum, ensuring you're equipped with best-practice techniques and contemporary research insights. Gain knowledge from experts at the forefront of digital marketing and data analytics. Discover unique modules like text mining and social media data analysis, placing you ahead in the analytics field.
Master valuable tools such as R and SAS software. By graduation, you could even earn your certification as a SAS Base Programmer.
Embark on successful paths like our alumni, now at global giants like BMW and Starbucks.

Admission Requirements

6.5+
120+
92+
67+
You'll need a 2.1 degree in a subject with some element of quantitative or analytical study such as marketing, analytics, engineering, social science, statistics, operations research, management science, information systems, pure science, computer science or similar. Please check our website for subjects that are not accepted. Applicants with relevant work experience are encouraged to apply.

19 Aug 2026
1 Year
Sep

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