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Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign. Explore our specialist arts campus: One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. MA Global Advertising and Branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign. Explore our specialist arts campus: One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.
Admission Requirements
2.8+
62+
92+
6.5+
176+
You’ll need a 2:1 degree in a relevant subject, such as: advertising business communication HR journalism management marketing politics psychology public relations (PR) sociology
26 Aug 2025
1 Year
Sep
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Global Advertising and Branding MA
12 monthsProgram duration
26 Aug, 2025Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign.
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.
Program overview
Main Subject
Marketing
Degree
MA
Study Level
Masters
Study Mode
On Campus
You’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You'll develop essential practical skills, including how to make a pitch, identify a target audience, build a strategy and evaluate a campaign.
Explore our specialist arts campus:
One of only a few specialist art schools in the Russell Group, you’ll be inspired to create in our purpose built studios and workshops and learn with expert creative practitioners at Winchester School of Art (WSA), part our University of Southampton community and just one hour from London. You’ll have industry exposure through guest lectures, work on live project briefs, and explore work internships where graduates have gone on to set up their own design labels or work at prestigious brands across the globe including Selfridges, Saatchi & Saatchi, Alexander McQueen, Burberry, ASOS, Nike and Apple.
Admission Requirements
advertising business communication HR journalism management marketing politics psychology public relations (PR) sociology
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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Textile Design (MA)
Textile Design (MA)
Business and Management (6)
Accounting and Finance (MSc)
Accounting and Finance (MSc)
Accounting and Management (MSc)
Accounting and Management (MSc)
Business Analytics and Finance MSc
Business Analytics and Finance MSc
Business Analytics and Management Science (MSc)
Business Analytics and Management Science (MSc)
Business Strategy and Innovation Management (MSc)
Business Strategy and Innovation Management (MSc)
Business and Heritage Management (MSc)
Business and Heritage Management (MSc)
Digital Business (MSc)
Digital Business (MSc)
Digital Marketing (MSc)
Digital Marketing (MSc)
Doctorate of Business Administration (DBA)
Doctorate of Business Administration (DBA)
Economics (MSc)
Economics (MSc)
Fashion Marketing and Branding (MA)
Fashion Marketing and Branding (MA)
Finance (MSc)
Finance (MSc)
Finance and Econometrics (MSc)
Finance and Econometrics (MSc)
Finance and Econometrics MSc
Finance and Econometrics MSc
Finance and Economics (MSc)
Finance and Economics (MSc)
Finance and Economics MSc
Finance and Economics MSc
Global Advertising and Branding MA
Global Advertising and Branding MA
International Accounting and Governance
International Accounting and Governance
International Accounting and Sustainability
International Accounting and Sustainability
International Banking and Financial Studies (MSc)
International Banking and Financial Studies (MSc)
International Entrepreneurship and Management MSc
International Entrepreneurship and Management MSc
International Financial Markets (MSc)
International Financial Markets (MSc)
International Management (MSc)
International Management (MSc)
Luxury Brand Management (MA)
Luxury Brand Management (MA)
Management
Management
Management and Artificial Intelligence
Management and Artificial Intelligence
Marketing Analytics MSc
Marketing Analytics MSc
Marketing Management (MSc)
Marketing Management (MSc)
Project Management (MSc)
Project Management (MSc)
Risk Management (MSc)
Risk Management (MSc)
Risk and Finance (MSc)
Risk and Finance (MSc)
Shipping Finance
Shipping Finance
Sustainable Finance
Sustainable Finance
Engineering and Technology (6)
Acoustical and Vibration Engineering
Acoustical and Vibration Engineering
Advanced Chemical Engineering (MSc)
Advanced Chemical Engineering (MSc)
Aerodynamics and Computation (MSc)
Aerodynamics and Computation (MSc)
Applied Geographical Information Systems and Remote Sensing (MSc)
Applied Geographical Information Systems and Remote Sensing (MSc)
Artificial Intelligence (MSc)
Artificial Intelligence (MSc)
Biomedical Engineering MSc
Biomedical Engineering MSc
Civil Engineering (MSc)
Civil Engineering (MSc)
Civil Engineering with an Integrated Qualifying Year MSc
Civil Engineering with an Integrated Qualifying Year MSc
Computational Engineering Design (Advanced Mechanical Engineering Science) (MSc)
Computational Engineering Design (Advanced Mechanical Engineering Science) (MSc)
Computer Science (MSc)
Computer Science (MSc)
Cyber Security (MSc)
Cyber Security (MSc)
Data Science (MSc)
Data Science (MSc)
Data and Decision Analytics (MSc)
Data and Decision Analytics (MSc)
Digital Strategy and Information Systems (MSc)
Digital Strategy and Information Systems (MSc)
Electrical Power Systems (MSc)
Electrical Power Systems (MSc)
Electrochemistry and Battery Technologies (MSc)
Electrochemistry and Battery Technologies (MSc)
Electronic Engineering (MSc)
Electronic Engineering (MSc)
Engineering Materials (Advanced Mechanical Engineering Science) (MSc)
Engineering Materials (Advanced Mechanical Engineering Science) (MSc)
European Master's in Embedded Computing Systems (MSc)
European Master's in Embedded Computing Systems (MSc)
Internet of Things (MSc)
Internet of Things (MSc)
Maritime Engineering Science (Advanced Computational Engineering)
Maritime Engineering Science (Advanced Computational Engineering)
Maritime Engineering Science (Marine Engineering and Autonomy)
Maritime Engineering Science (Marine Engineering and Autonomy)
Maritime Engineering Science (Ocean Energy and Offshore Engineering)
Maritime Engineering Science (Ocean Energy and Offshore Engineering)
Maritime Engineering Science (Yacht and High-Performance Craft)
Maritime Engineering Science (Yacht and High-Performance Craft)
Maritime Engineering Science: Naval Architecture (MSc)
Maritime Engineering Science: Naval Architecture (MSc)
Mechatronics (Advanced Mechanical Engineering Science) (MSc)
Mechatronics (Advanced Mechanical Engineering Science) (MSc)
Micro and Nanotechnology (MSc)
Micro and Nanotechnology (MSc)
Microelectronics Systems Design (MSc)
Microelectronics Systems Design (MSc)
Mobile Communications and Smart Networking (MSc)
Mobile Communications and Smart Networking (MSc)
Optical Engineering (MSc)
Optical Engineering (MSc)
Propulsion and Engine Systems Engineering (Advanced Mechanical Engineering Science) (MSc)
Propulsion and Engine Systems Engineering (Advanced Mechanical Engineering Science) (MSc)
Race Car Aerodynamics (MSc)
Race Car Aerodynamics (MSc)
Software Engineering MSc
Software Engineering MSc
Space Systems Engineering (MSc)
Space Systems Engineering (MSc)
Sustainable Energy Technologies (MSc)
Sustainable Energy Technologies (MSc)
Systems, Control and Signal Processing (MSc)
Systems, Control and Signal Processing (MSc)
Transportation Planning and Engineering: Behaviour (MSc)
Transportation Planning and Engineering: Behaviour (MSc)
Transportation Planning and Engineering: Behaviour (MSc) - Online
Transportation Planning and Engineering: Behaviour (MSc) - Online
Transportation Planning and Engineering: Infrastructure (MSc)
Transportation Planning and Engineering: Infrastructure (MSc)
Transportation Planning and Engineering: Infrastructure (MSc) - Online
Transportation Planning and Engineering: Infrastructure (MSc) - Online
Transportation, Planning and Engineering: Operations (MSc)
Transportation, Planning and Engineering: Operations (MSc)
Transportation, Planning and Engineering: Operations (MSc) - Online
Transportation, Planning and Engineering: Operations (MSc) - Online
Life Sciences and Medicine (6)
Adult Nursing
Adult Nursing
Adult Nursing (pre-registration)
Adult Nursing (pre-registration)
Advanced Biological Sciences
Advanced Biological Sciences
Advanced Clinical Practice and Supervision (Senior Wellbeing Practitioner) PgDip
Advanced Clinical Practice and Supervision (Senior Wellbeing Practitioner) PgDip
Advanced Supervision PgCert
Advanced Supervision PgCert
Allergy (MSc)
Allergy (MSc)
Allergy (PgCert)
Allergy (PgCert)
Allergy (PgDip)
Allergy (PgDip)
Amputation and Prosthetic Rehabilitation (MSc)
Amputation and Prosthetic Rehabilitation (MSc)
Audiology (MSc)
Audiology (MSc)
Audiology (with Clinical Placement) MSc
Audiology (with Clinical Placement) MSc
Audiology (with Clinical Placement) MSc
Audiology (with Clinical Placement) MSc
Audiology (with Clinical Placement) PgDip
Audiology (with Clinical Placement) PgDip
Big Data Biology
Big Data Biology
Biodiversity and Conservation MSc
Biodiversity and Conservation MSc
Biomedical Sciences by Research
Biomedical Sciences by Research
Cancer Biology and Immunology (MSc)
Cancer Biology and Immunology (MSc)
Child Nursing (pre-registration)
Child Nursing (pre-registration)
Child Nursing (pre-registration)
Child Nursing (pre-registration)
Clinical Leadership in Cancer, Palliative and End of Life Care MSc
Clinical Leadership in Cancer, Palliative and End of Life Care MSc
Cognitive Behavioural Therapy (CBT) (Anxiety and Depression) PgDip
Cognitive Behavioural Therapy (CBT) (Anxiety and Depression) PgDip
Cognitive Behavioural Therapy (CBT) (Education Mental Health Practitioner) PgDip
Cognitive Behavioural Therapy (CBT) (Education Mental Health Practitioner) PgDip
Cognitive Behavioural Therapy (CBT) (Severe Mental Health) PGDip
Cognitive Behavioural Therapy (CBT) (Severe Mental Health) PGDip
Educational Mental Health Practitioner PgDip
Educational Mental Health Practitioner PgDip
Evolution: From the Galapagos to the 21st Century
Evolution: From the Galapagos to the 21st Century
Foundations of Clinical Psychology
Foundations of Clinical Psychology
Genomics (MSc)
Genomics (MSc)
Gerontology: Research (MSc)
Gerontology: Research (MSc)
Global Ageing and Policy (Distance Learning)
Global Ageing and Policy (Distance Learning)
Global Health (MSc)
Global Health (MSc)
Health Psychology (MSc)
Health Psychology (MSc)
Leadership and Management in Health and Social Care
Leadership and Management in Health and Social Care
Leadership and Management in Health and Social Care (MSc)
Leadership and Management in Health and Social Care (MSc)
Medical Technology, Innovation & Design
Medical Technology, Innovation & Design
Mental Health Nursing (pre-registration)
Mental Health Nursing (pre-registration)
Mental Health Nursing (pre-registration) (PGDip)
Mental Health Nursing (pre-registration) (PGDip)
Midwifery with Advanced Standing MSc
Midwifery with Advanced Standing MSc
Neuroscience (MSc)
Neuroscience (MSc)
Nursing: Mental Health (PGDip)
Nursing: Mental Health (PGDip)
Physiotherapy Pre-Registration (MSc)
Physiotherapy Pre-Registration (MSc)
Professional Practice in Health Sciences
Professional Practice in Health Sciences
Psychological Therapies and Mental Health MSc
Psychological Therapies and Mental Health MSc
Psychology (MSc)
Psychology (MSc)
Public Health (MPH)
Public Health (MPH)
Public Health (MSc)
Public Health (MSc)
Research Methods in Psychology
Research Methods in Psychology
Statistics with Applications in Medicine (MSc)
Statistics with Applications in Medicine (MSc)
Statistics with Applications in Medicine MSc
Statistics with Applications in Medicine MSc
Wildlife Conservation
Wildlife Conservation
Natural Sciences (6)
Actuarial Science
Actuarial Science
Actuarial Science (MSc)
Actuarial Science (MSc)
Applied Coastal and Offshore Geoscience
Applied Coastal and Offshore Geoscience
Chemistry (MPhil)
Chemistry (MPhil)
Chemistry (MSc)
Chemistry (MSc)
Chemistry by Research (MSc)
Chemistry by Research (MSc)
Digital Chemistry
Digital Chemistry
Energy and Sustainability: Energy, Environment and Buildings (MSc)
Energy and Sustainability: Energy, Environment and Buildings (MSc)
Energy and Sustainability: Energy, Resources and Climate Change (MSc)
Energy and Sustainability: Energy, Resources and Climate Change (MSc)
Environmental Consultancy
Environmental Consultancy
Environmental Monitoring and Assessment (MSc)
Environmental Monitoring and Assessment (MSc)
Environmental Pollution Control MSc
Environmental Pollution Control MSc
Geophysics
Geophysics
Global Marine Resource Management (MSc)
Global Marine Resource Management (MSc)
Integrated Environmental Studies MSc
Integrated Environmental Studies MSc
MSc Ocean and Earth Science by Research
MSc Ocean and Earth Science by Research
Marine Environment and Resources
Marine Environment and Resources
Marine Technology MSc
Marine Technology MSc
Oceanography (MSc)
Oceanography (MSc)
Sustainability (MSc)
Sustainability (MSc)
Water Resources Management (MSc)
Water Resources Management (MSc)
Social Sciences and Management (6)
Applied Statistics (MSc)
Applied Statistics (MSc)
Criminology (MSc)
Criminology (MSc)
Data Analytics for Government (MSc)
Data Analytics for Government (MSc)
Demography (MSc)
Demography (MSc)
Education (MSc)
Education (MSc)
Education Management and Leadership (MSc)
Education Management and Leadership (MSc)
Education Practice and Innovation (MSc)
Education Practice and Innovation (MSc)
Film Studies MA
Film Studies MA
Film and Cultural Management MA
Film and Cultural Management MA
Gerontology (Distance Learning) (MSc)
Gerontology (Distance Learning) (MSc)
Gerontology (MSc)
Gerontology (MSc)
Gerontology (PG Cert)
Gerontology (PG Cert)
Global Ageing and Policy (Distance Learning) (PgCert)
Global Ageing and Policy (Distance Learning) (PgCert)
Global Ageing and Policy (Distance Learning) (PgDip)
Global Ageing and Policy (Distance Learning) (PgDip)
Global Media Management (MA)
Global Media Management (MA)
Human Resource Management (MSc)
Human Resource Management (MSc)
International Commercial and Corporate Law (LLM)
International Commercial and Corporate Law (LLM)
International Law and Human Rights (LLM)
International Law and Human Rights (LLM)
International Politics (Research) MSc
International Politics (Research) MSc
International Politics MSc
International Politics MSc
International Security and Risk (MSc)
International Security and Risk (MSc)
Logistics and Supply Chain Analytics (MSc)
Logistics and Supply Chain Analytics (MSc)
Maritime Law (LLM)
Maritime Law (LLM)
Master of Laws (LLM)
Master of Laws (LLM)
Operational Research (MSc)
Operational Research (MSc)
Operational Research and Finance (MSc)
Operational Research and Finance (MSc)
Operational Research and Statistics MSc
Operational Research and Statistics MSc
PGCE Primary Education (PgCert)
PGCE Primary Education (PgCert)
PGCE Secondary Education (PgCert)
PGCE Secondary Education (PgCert)
Public Administration (MPA)
Public Administration (MPA)
Social Research Methods with Applied Statistics (MSc)
Social Research Methods with Applied Statistics (MSc)
Sociology and Social Policy (MSc)
Sociology and Social Policy (MSc)
Statistics (MSc)
Statistics (MSc)
Strategic Operations and Supply Chain Management (MSc)
Strategic Operations and Supply Chain Management (MSc)
Translation and Professional Communication Skills (MA)
Translation and Professional Communication Skills (MA)
Transnational Studies MA
Transnational Studies MA
Full-Time MBA (2)
Master of Business Administration (MBA)
Master of Business Administration (MBA)
Others (2)
Master of Business Administration MBA
Master of Business Administration MBA
Arts and Humanities (6)
Applied Linguistics: English Language Teaching
Applied Linguistics: English Language Teaching
Archaeology (PhD)
Archaeology (PhD)
Art, design, media and fashion
Art, design, media and fashion
English
English
Film studies
Film studies
History
History
Languages, cultures and linguistics
Music
Philosophy
Business and Management (6)
Economics (PhD)
Economics (PhD)
Engineering and Technology (6)
Machine Intelligence for Nano-electronic Devices (MINDS)
Machine Intelligence for Nano-electronic Devices (MINDS)
Life Sciences and Medicine (6)
Biological Sciences
Biological Sciences
Biomedical Science - Immunity and Infection
Biomedical Science - Immunity and Infection
Biomedical Sciences - Cell Biology and Immunology of Cancer
Biomedical Sciences - Cell Biology and Immunology of Cancer
Clinical Psychology
Clinical Psychology
Clinical and Health Research
Clinical and Health Research
Educational Psychology DEdPsych
Educational Psychology DEdPsych
Health Sciences
Medicine (MPhil)
Medicine (PhD)
Psychology
Natural Sciences (6)
Environmental Science
Environmental Science
Geography
Geography
INSPIRE Doctoral Training Program
INSPIRE Doctoral Training Program
INSPIRE Ocean and Earth Science
INSPIRE Ocean and Earth Science
Ocean and Earth Sciences
Ocean and Earth Sciences
Social Sciences and Management (6)
PhD with Integrated Study in Mathematics
PhD with Integrated Study in Mathematics
PhD with integrated study in Education
PhD with integrated study in Education