Programme overview

Main Subject

Marketing

Degree

MBA

Study Level

MBA

Study Mode

On Campus

The Vision of the Marketing Department from Covenant University is to train a new generation of Business Practitioners and Scholars that would assume leadership roles and establish themselves as significant trailblazers in their world. B.Sc. in Marketing will help the marketing students to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. MBA Marketing degree uses international marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices. This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives

Programme overview

Main Subject

Marketing

Degree

MBA

Study Level

MBA

Study Mode

On Campus

The Vision of the Marketing Department from Covenant University is to train a new generation of Business Practitioners and Scholars that would assume leadership roles and establish themselves as significant trailblazers in their world. B.Sc. in Marketing will help the marketing students to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. MBA Marketing degree uses international marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices. This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives

Admission Requirements

Own admission test

60+

Candidates seeking admission into the Master’s degree Programme of Covenant University shall possess a Bachelor’s degree from Covenant University or any other University recognized by the Senate of Covenant University. Preferably, candidates with First Class, Second Class (Upper Division) and Second Class (Lower Division with not less than 3.00 CGPA in addition to a postgraduate diploma with a CGPA not less than 3.50) in the relevant disciplines may apply. Candidates who are Nigerian citizens shall, in addition, provide the National Youth Service Corps (NYSC) discharge, exemption, or exclusion certificate. Each candidate shall request and ensure that the institution(s) attended process and forward official academic transcript(s) directly to the Dean, School of Postgraduate Studies. Holders of HND with a postgraduate diploma are not eligible for admission into the Master’s programme. The minimum duration of study for the award of the Master’s degree is two academic sessions for full-time.

Program Duration

2 Years

Starting Month(s)

Sep

Starting Month(s)

Oct

Candidates are required to submit references or letter(s) of recommendation for acceptance

Tuition fees

International

Starts from

5,130

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