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The Vision of the Marketing Department from Covenant University is to train a new generation of Business Practitioners and Scholars that would assume leadership roles and establish themselves as significant trailblazers in their world.
PhD in Marketing will help the marketing professionals to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. The PhD Marketing degree uses international marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices.
This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the candidate's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The Vision of the Marketing Department from Covenant University is to train a new generation of Business Practitioners and Scholars that would assume leadership roles and establish themselves as significant trailblazers in their world.
PhD in Marketing will help the marketing professionals to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. The PhD Marketing degree uses international marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices.
This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the candidate's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.
Admission Requirements
60+
Candidates seeking admission to the Doctor of Philosophy (Ph.D.) degree Programme of Covenant University shall possess the Bachelor and Master’s Degrees of Covenant University or any other University recognized by the Senate of Covenant University in the relevant disciplines. To qualify for direct entry into the Ph.D. degree the programme, a candidate shall have a minimum CGPA of 4.00 on a 5.00 scale or equivalent (60%) in the Master’s (M.A/M.Sc/M.Eng/M.Tech) degree result.
Candidates who graduated with CGPA of 3.50–3.99 on a 5.00 point scale or equivalent (55–59%) in the Master’s degree may be considered for M.Phil/Ph.D programme. Covenant University shall award M.Phil degree to M.Phil/Ph.D. candidate who fails to meet up with a minimum CGPA of 4.00 upon the completion of coursework examination. Such candidate shall proceed to write a Dissertation and upon successful defence of the Dissertation, the candidate shall be awarded an M.Phil degree in the respective discipline. The M.Phil/Ph.D. programme is intended to prepare candidates for the Ph.D. degree.
Candidates with professional Master’s degrees are not eligible for the Ph.D. programme except they obtained M.Sc/M.A/M.Eng degrees in the relevant fields. The minimum duration of study for the award of Ph.D. degree is three academic sessions.
3 Years
Sep
Oct
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
International
5,810
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing
36 monthsProgramme duration
5,810 Tuition Fee/year
Sep, OctStarting Month
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
Admission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
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