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The Vision of the Marketing Department from Covenant University is to train a new generation of Business Practitioners and Scholars that would assume leadership roles and establish themselves as significant trailblazers in their world.
BSc in Marketing will help the marketing professionals to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. The BSc Marketing degree uses international marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices.
This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
The Vision of the Marketing Department from Covenant University is to train a new generation of Business Practitioners and Scholars that would assume leadership roles and establish themselves as significant trailblazers in their world.
BSc in Marketing will help the marketing professionals to critically analyse and evaluate the micro and macro factors that impact an organisation within the global economy. The BSc Marketing degree uses international marketing models, concepts and theories to develop strategic marketing policies and actionable plans that build long-term competitive advantage for a brand or organisation. Understand the Strategic Marketing Process and the impact of social and cultural diversity in shaping the complexity of the world today, and how that translates into marketing challenges and best practices.
This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.
Admission Requirements
200+
General Requirements
The minimum entry requirements for admission into Covenant University are credit level passes in five (5) subjects at the SSCE/GCE O’Level/NECO or its equivalent, obtained at not more than two (2) sittings. The subjects passed must include English Language, Mathematics and Economics.
Duration: 4 years, Degree: B.Sc. Requirements: Candidates must possess credit passes in five (5) subjects including Mathematics, English Language, Economics and any two (2) Social Science or Commercial Subjects.
JAMB Subject Combination: English Language, Mathematics, Economics and any other Social Science subject
4 Years
Sep
Oct
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
International
5,858
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing
48 monthsProgramme duration
5,858 Tuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Tuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
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