Bachelor of Arts in Marketing Program By Michigan State University |Top Universities

Bachelor of Arts in Marketing

Bachelor of Arts in Marketing

  • QS World University Rankings
    157
  • Degree Other
  • Study Level Bachelors

others shortlisted this program

others shortlisted this program

The Marketing program at Michigan State University is known for producing managers who can manage and lead the marketing function at for profit and nonprofit organizations. The marketing program is designed to help students understand business activities such as identifying customer needs through market research, segmenting markets, targeting and positioning products and services, new product management, making the product or service available to customers, and communicating the benefits of the product or service to customers. The marketing program provides an opportunity for students to develop the analytical, planning, implementation, and process control skills necessary for rewarding careers in marketing management, marketing strategy and marketing research.
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