Master's Degree in Management and Leadership in Cultural Projects

The University Master's Degree in Management and Leadership in Cultural Projects works from the transformative organization and knowledge model, attentive to the current circumstances of our transcultural society linked to cultural Anthropology, Cultural Theory, Sociology and Historiography. This will lead students to build and develop their own critical vision of the contemporary and current cultural world, both about their projects and the cultural and artistic policies of the different social environments in which they move.

This Master's aims to expand the academic training of students through a higher degree of specialization and the introduction to scientific research.

The specific objectives of the program consist of the study of the dynamics of creation, transformation, change and management of the different specific activities of culture that involve museums, galleries, exhibitions, theater, music, dance, heritage, cinema, television, publishing. . . , and in a particular way the institutions, foundations and public and private organizations from the application of the tools and techniques of the creation and leadership of projects. The study program of this degree is proposed:

• Introduce the study of a new dialectical and transformative way of designing, organizing and managing cultural projects as well as the ability to critically evaluate these projects.
• Facilitate the handling of research tools and methods that allow evaluating the viability of an idea based on the consideration of the internal characteristics of organizations and their external context to proceed to the identification of a cultural project.
• Enable the student with tools and habits of research and analysis of the cultural reality that allow him to extract from it relevant information for decision-making and the generation of knowledge in the field of direction and management of cultural projects.
• Train generalists and specialists in culture and the arts in the management of organizational skills and techniques that allow them to generate a project or an organizational structure around an artistic or cultural event or task.
• Introduce the study and evaluation of the methods of leadership, management, skills and attitudes that influence the achievement of effectiveness for the creation and production of projects in companies or private and public cultural organizations.
• Report on the policies and dynamics of international cooperation related to culture and development issues, from the point of view of culture and cooperation projects: bilateral, multilateral and sectoral cooperation.
• Stimulate discussion of ethical dilemmas and moral responsibilities related to cultural management; the production, marketing and consumption of cultural products and services; and the conservation of the tangible and intangible values ​​of culture.