Advertising and Public Relations

An interdisciplinary and comprehensive training in Advertising, Public Relations and Professional Resources, typical of the area, along with other disciplines of knowledge such as Communication Sciences, Social Sciences and Humanities. And application of professional and academic knowledge. Training close to the needs of the market and companies through knowledge of the structure, organization, management and contracting of advertising and public relations companies. The graduate will know the functions of the different professional profiles, such as account executive, creative and advertising planner, director of communication and public relations and public relations technician in their theoretical, historical, legal, deontological and business dimensions. The graduate know how to plan, analyze and assess organizational communication and communication strategies in their internal and external, and commercial and corporate dimensions, both from the perspective of the advertiser's communication department and from the communication company. The graduate's professional profile will be such that he can promote expressive capacities for each of the media, advertising and organizational communication media and formats for the development of messages and communication campaigns. The graduate will gain professional communication skills and techniques: project presentation skills, writing valid documentation for journalists and the media, organizing events, etc.