Bachelor of Science in Advertising Program By University of Florida |Top Universities

Bachelor of Science in Advertising

Bachelor of Science in Advertising

University of Florida

University of Florida, Gainesville, United States
  • QS World University Rankings
  • Degree Other
  • Study Level Bachelors

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The advertising curriculum is designed to provide a foundation for advancement to positions of leadership and to prepare students for entry-level positions in account management, media planning, and media sales and research. It also familiarizes students with the design and conceptualization skills necessary for careers in art direction and copywriting. Graduates are prepared for careers as advertising practitioners in national, regional or local marketing departments, retail companies, advertising agencies, media organizations and research organizations. Our mission is to prepare students for leadership roles in strategic communications. All students are required to take courses in writing; marketing; case analysis; statistics; research; sight, sound and motion; copy & visualization; media planning and campaigns. Through our professional electives, students have the opportunity to broaden their learning experiences. A required outside concentration, or minor, allows students to specialize in areas outside the College. While we believe in providing guidance and assistance to our students, we operate in an environment that demands strong self-motivation and desire to learn. Success depends on a student’s ability to (1) think critically; (2) effectively communicate in written and verbal form; (3) accept and respond positively to constructive criticism; and (4) accept responsibility for one’s own behavior.