Bachelor of Science in Public Relations Undergraduate Programme By University of Florida |TopUniversities
Subject Ranking

# 51-100QS Subject Rankings

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Public relations is designed to prepare students for entry-level jobs as technicians (such as producing social media strategies and tactics or effective multimedia news releases), as well as for career advancement as managers (such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action). Excellent writing and critical thinking skills are essential. The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses. The Department of Public Relations consistently ranks among the top public relations education programs in the United States, and it is among the largest programs in terms of the number of faculty and students, including one of the largest chapters of the Public Relations Student Society of America. The program is housed in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. Graduates of the program are well-prepared for careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Our mission is to provide exemplary leadership, education and scholarship to advance public relations’ unique role and responsibilities to foster organization-public relationships through effective communication and actions in support of a civil society and democratic ideals. The department educates the standard bearers of the profession for an interdependent local and global society. At the University of Florida studies of Public Relationships, Partnerships and Coalitions focus on societal and organization/public issues, including ethics, gender and diversity, multicultural impact, social responsibility, political participation, civic engagement and nation building. Areas of inquiry include new media technologies, fundraising, philanthropy, public health education, organization/public relationship quality and cultivation, socially responsible behaviors and actions, social change methods, and the exploration of the impact of group/community/organizational culture on semantics and effective message design and evaluation. The scope of this work includes corporations, non-profit, government, civil society and media organizations domestically and internationally.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Public relations is designed to prepare students for entry-level jobs as technicians (such as producing social media strategies and tactics or effective multimedia news releases), as well as for career advancement as managers (such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action). Excellent writing and critical thinking skills are essential. The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses. The Department of Public Relations consistently ranks among the top public relations education programs in the United States, and it is among the largest programs in terms of the number of faculty and students, including one of the largest chapters of the Public Relations Student Society of America. The program is housed in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. Graduates of the program are well-prepared for careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Our mission is to provide exemplary leadership, education and scholarship to advance public relations’ unique role and responsibilities to foster organization-public relationships through effective communication and actions in support of a civil society and democratic ideals. The department educates the standard bearers of the profession for an interdependent local and global society. At the University of Florida studies of Public Relationships, Partnerships and Coalitions focus on societal and organization/public issues, including ethics, gender and diversity, multicultural impact, social responsibility, political participation, civic engagement and nation building. Areas of inquiry include new media technologies, fundraising, philanthropy, public health education, organization/public relationship quality and cultivation, socially responsible behaviors and actions, social change methods, and the exploration of the impact of group/community/organizational culture on semantics and effective message design and evaluation. The scope of this work includes corporations, non-profit, government, civil society and media organizations domestically and internationally.

Admission Requirements

6+

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