Master of Science in Marketing

The MS in Marketing provides students with a more focused training in marketing science and it develops the technical skills necessary for success in today’s business environment. Marketers require a higher level of technical capabilities to respond to today’s dynamic marketing. At the same time, new tools such as neuroscience, analytics, and the proliferation of digital media empower marketers to better understand customers and respond to their needs and wants. These skills offer a higher level of training not typically available in graduate marketing education.