Bachelor of Arts in Communication - Corporate and Public Relations Concentration Program By Drexel University |Top Universities

Bachelor of Arts in Communication - Corporate and Public Relations Concentration

Bachelor of Arts in Communication - Corporate and Public Relations Concentration

  • QS World University Rankings
    651-700
  • Degree Other
  • Study Level Bachelors
  • Duration 48 months
The concentration in Corporate and Public Relations covers a broad range of activities that help an organization and its publics communicate with one another. The field includes public relations, media relations, financial writing, publication design, employee and customer communication, desktop publishing, and government relations. The required courses for both the BA degrees in Corporate and Public Relations are similar, however, the BS requires specific science and math sequences, as well as courses in psychology, history, political science and economics. The BA in Corporate and Public Relations allows for a greater number of humanities electives and slightly more flexibility in choosing electives. The BA degree also requires a foreign language component. Skills in this field run the gamut from written to spoken to visual communication. A corporate communication specialist might be called on to write articles for an in-house newsletter, to research and write an annual report to shareholders, to publicize a special event, to write a speech for an executive, to plan a press conference, to develop a media plan for an organization, or to script a video for an employee orientation session.