Bachelor of Science in Business Administration (BSBA) - Marketing Program By Drexel University |Top Universities

Bachelor of Science in Business Administration (BSBA) - Marketing

Bachelor of Science in Business Administration (BSBA) - Marketing

Drexel University

University City Campus, Philadelphia, United States
  • QS World University Rankings
    651-700
  • Degree Other
  • Study Level Bachelors
  • Duration 60 months
Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, and implement methods of distribution so that customers receive products and services where and when they want them. Perhaps the most basic marketing skill is to be able to see an organization’s activities from the customer’s viewpoint. A major in marketing prepares students for the many opportunities that exist in product and brand management, marketing research, advertising, digital marketing, customer analytics, retailing, channel management, logistics and physical distribution, professional personal selling and sales management, purchasing, wholesaling, marketing planning and analysis, public relations, marketing entrepreneurship, and new-product development. In combination with the commerce and engineering curriculum, this major prepares students to fill marketing positions that require a technical background.