Master of Science in Television Management

The stand-alone MS degree prepares students with a solid grounding in business management and specialized courses in the management of television and converged media. The program integrates business course content with current practice in the television industry. Students interact with working professionals on campus and in the field through internships. Course content includes programming analysis and strategy, media analytics and audience measurement, structural analysis of media industries, scope and methods of the field, media finance, social media and television, social television, media sales models and practice, media law and ethics, telecommunications policy and public interest law, global television, field internships, and topical electives. About the curriculum Today's television and media industries are some of the most competitive and fastest growing in the world, and this has created new opportunities for those who can manage, market and create for the world of converged media. The Paul F. Harron Graduate Program in Television Management offers two graduate study options to prepare students for the demanding television and media industries: the MS in Television Management and the dual MS/MBA. The stand-alone MS degree offers a solid grounding in business management and specialized courses in the management of television and evolving media hybrids. The dual MS/MBA option allows students to integrate business course content with the practices of television and new media industries, and provides graduates the advantages of also having the renowned Drexel MBA. Ultimately, we believe the way people learn is by doing. Students engage in hands-on management experience through internships at broadcast television stations and networks, multi-channel video programming distributors, streaming media and evolving web companies, independent production companies, and emerging media hybrids in the region and beyond. The program combines practical and academic experience in courses such as Audience Measurement, TV Programming, Structure of TV Organizations, Media Law, Media Sales, Media Ethics, Money and the Medias, Social TV, Emerging TV Technologies and TV Production. Students gain hands-on management insights through simulations in retransmission consent negotiation, technology management, contract negotiation, and debate around technology assessment. These courses challenge participants to discover the critical interplay between creative process and the business skills required to manage successful media companies.