Digital Media Production BA (Hons) Undergraduate Programme By Ulster University |TopUniversities

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Digital Media Production focuses on nurturing students' creative talent, and developing the historical, theoretical and professional knowledges needed to create thoughtful and engaging content for a diverse range of audiences. The course encourages students to experiment, explore their creativity, disrupt and innovate. Assessed through authentic, applied problem-based coursework and real-world briefs, the course helps students reflect on their own production work and develop a portfolio of contemporary creative outputs aligned to the ever-developing job market. Through mentorship and a strong creative community, the course champions students to develop their expertise and talent within a supportive community. The course focuses on sustainable and ethical production practices which are future-focused to help address current and developing global inequalities. It challenges students to explore local social, cultural, political and environmental inequalities and injustices and how they reflect larger entanglements. The program helps students understand the history of a wide variety of media forms; print, motion design, video production, web design, visual culture, data visualisation, immersive media, business development, media management and social enterprise and how these media histories help us understand potential cultural, technological, aesthetic futures and professional vectors. Through a deep understanding of our shared media pasts, our current social injustices, and a view to some of our probable collective futures, the program of study fosters thoughtful, considered, socially responsible, creatively confident, digitally skilled and media literate graduates that are empowered to meet the fast changing regional, national and international professional challenges and drive positive disruption and change in the creative industries. Year 1 Students are exposed to a wide range of media forms in Year 1 to help them understand the established codes and conventions of each form and situate their practice historically and socially, whilst developing core visual, information and digital literacies. Throughout Year 1 students are taught to take measured, informed creative risks and foster critical thinking. Year 2 In Year 2, these forms are put to work in a set of design contexts to help students deepen their understanding of the effect media have socially, culturally and politically. Year 3 In Year 3, students are able to put these skills and knowledges to work in the field, through a Diploma of Professional Practice, helping them develop creative confidence, and vocational literacies. Year 4 The final year of the degree focuses on outward facing projects with clients, for external exhibition and for external stakeholders through the development of business plans. This means that every student will leave the course with a comprehensive portfolio of creative practice which can be used to demonstrate their skills and creativity for roles in the creative, cultural and media industries or used as a plan to help them establish themselves as a creative start-up.

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Digital Media Production focuses on nurturing students' creative talent, and developing the historical, theoretical and professional knowledges needed to create thoughtful and engaging content for a diverse range of audiences. The course encourages students to experiment, explore their creativity, disrupt and innovate. Assessed through authentic, applied problem-based coursework and real-world briefs, the course helps students reflect on their own production work and develop a portfolio of contemporary creative outputs aligned to the ever-developing job market. Through mentorship and a strong creative community, the course champions students to develop their expertise and talent within a supportive community. The course focuses on sustainable and ethical production practices which are future-focused to help address current and developing global inequalities. It challenges students to explore local social, cultural, political and environmental inequalities and injustices and how they reflect larger entanglements. The program helps students understand the history of a wide variety of media forms; print, motion design, video production, web design, visual culture, data visualisation, immersive media, business development, media management and social enterprise and how these media histories help us understand potential cultural, technological, aesthetic futures and professional vectors. Through a deep understanding of our shared media pasts, our current social injustices, and a view to some of our probable collective futures, the program of study fosters thoughtful, considered, socially responsible, creatively confident, digitally skilled and media literate graduates that are empowered to meet the fast changing regional, national and international professional challenges and drive positive disruption and change in the creative industries. Year 1 Students are exposed to a wide range of media forms in Year 1 to help them understand the established codes and conventions of each form and situate their practice historically and socially, whilst developing core visual, information and digital literacies. Throughout Year 1 students are taught to take measured, informed creative risks and foster critical thinking. Year 2 In Year 2, these forms are put to work in a set of design contexts to help students deepen their understanding of the effect media have socially, culturally and politically. Year 3 In Year 3, students are able to put these skills and knowledges to work in the field, through a Diploma of Professional Practice, helping them develop creative confidence, and vocational literacies. Year 4 The final year of the degree focuses on outward facing projects with clients, for external exhibition and for external stakeholders through the development of business plans. This means that every student will leave the course with a comprehensive portfolio of creative practice which can be used to demonstrate their skills and creativity for roles in the creative, cultural and media industries or used as a plan to help them establish themselves as a creative start-up.

Admission Requirements

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements. The entry conditions below apply to applicants presenting qualifications from Northern Ireland, the Republic of Ireland or Great Britain.

Sep

Scholarships

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