Marketing Undergraduate Programme By State University of Trade and Economics |TopUniversities

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

Blended

The Bachelor’s Educational and Professional Programme “Marketing” is delivered by the State University of Trade and Economics through its separate structural unit, the Kharkiv Trade and Economics Professional College. It is a first-cycle higher education programme leading to the qualification “Bachelor of Marketing” within the field D “Business, Administration and Law” and the specialty D5 “Marketing”. The programme is designed in line with the national higher education standard approved by the Ministry of Education and Science of Ukraine (Order No. 1343 of 05 December 2018) and corresponds to Level 6 of the National Qualifications Framework of Ukraine, Level 6 of the European Qualifications Framework for Lifelong Learning, and the first cycle of the Framework for Qualifications of the European Higher Education Area. The programme awards a single Bachelor’s diploma and comprises 240 ECTS credits, with a normative duration of 3 years and 10 months. Instruction is provided in Ukrainian, there are no restrictions regarding the mode of study, and the programme remains valid until the next scheduled revision. Admission is open to applicants who have completed general secondary education, hold a junior specialist qualification, have professional pre-higher education, or already possess higher education. At the same time, it should be noted that this programme is currently not accredited.

The programme’s mission is to prepare marketing professionals who combine conceptual academic understanding with strong applied competencies and innovative thinking, at a level sufficient to design and implement effective marketing activity in a changing environment. In practical terms, the programme trains students to understand markets, customers, products and brands, communication systems, and the organisational decision-making processes that shape marketing performance. The curriculum treats marketing not as a narrow promotional function, but as a comprehensive business activity that integrates analytics, communication, and management and connects the interests of market actors through value creation and satisfaction of economic and social needs.

The subject area of the programme is marketing activity as a form of interaction between participants in market relations. Students are trained to develop modern economic thinking and professional competence for effective marketing work across different sectors and different types of markets. The theoretical foundation includes marketing as a contemporary concept of business management; its key terms, categories, principles, functions, and major concepts; the historical evolution of marketing thought; and the specificity of market behaviour in diverse contexts. Building on this foundation, students learn the logic of marketing activity as a system: how to collect and interpret market information, how to build strategies, how to plan and coordinate marketing instruments, and how to convert analysis into sound managerial decisions in marketing.

A strong methodological component underpins this approach. The programme introduces both general scientific and specialised methods, professional techniques, and technologies necessary for efficient marketing practice. Students learn to conduct marketing research, work with indicators, and substantiate decisions using appropriate analytical and methodological tools. Particular emphasis is placed on the ability to use modern information systems and software for marketing decision-making, including tools for data collection, analysis, and presentation. This is reflected not only in the programme’s declared outcomes, but also in its course architecture, which includes subjects such as marketing research, consumer behaviour, marketing communications, marketing pricing, product and brand management, content marketing, and digital marketing.

The programme’s main focus is a comprehensive understanding of marketing as a synthesis of analytical, communicative, and managerial activity. This focus is reinforced through up-to-date content areas that reflect current labour market needs, including product and brand management, content marketing, digital marketing, data-driven marketing, service marketing, marketing strategy and planning, and international marketing. In addition, the curriculum integrates disciplines that support a broader professional profile, such as management, organisational behaviour, law for professional activity, logistics and supply chain management, risk management, and design thinking for innovation. As a result, graduates are expected to understand marketing both “inside” the firm—how marketing interacts with finance, operations, and management—and “outside” the firm—how marketing responds to competition, consumer trends, and global market dynamics.

Several features distinguish the programme. It is built as a dynamic, integrative, and interactive learning pathway, encouraging students to expand the content of each discipline through non-formal education, including relevant online courses. It also provides enhanced study of professional English, strengthening graduates’ ability to work with international sources, professional terminology, and cross-border communication. Another priority is the development of high adaptability to labour market transformation through cooperation with employers and other stakeholders. Practical training is embedded through structured practice placements, including two stages of industrial practice, as well as specialised practical modules on professional safety, cloud technologies and digital business communications, and personal and professional development. In addition, applied competencies are strengthened through training in a dedicated educational and production centre for modelling and business simulations, which allows students to practise decision-making and marketing management in realistic scenarios.

Graduates are prepared for employment in positions aligned with the National Classifier of Occupations of Ukraine, including marketing manager, advertising manager, communication technology manager, merchandiser, marketing consultant, market expansion specialist (marketing professional), advertising specialist, and advertising agent, as well as roles related to business service and advertising support. The programme also provides a clear pathway for continuing education at the second (Master’s) level and for obtaining additional qualifications through postgraduate and lifelong learning systems, supporting long-term professional growth in a rapidly evolving marketing landscape.

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

Blended

The Bachelor’s Educational and Professional Programme “Marketing” is delivered by the State University of Trade and Economics through its separate structural unit, the Kharkiv Trade and Economics Professional College. It is a first-cycle higher education programme leading to the qualification “Bachelor of Marketing” within the field D “Business, Administration and Law” and the specialty D5 “Marketing”. The programme is designed in line with the national higher education standard approved by the Ministry of Education and Science of Ukraine (Order No. 1343 of 05 December 2018) and corresponds to Level 6 of the National Qualifications Framework of Ukraine, Level 6 of the European Qualifications Framework for Lifelong Learning, and the first cycle of the Framework for Qualifications of the European Higher Education Area. The programme awards a single Bachelor’s diploma and comprises 240 ECTS credits, with a normative duration of 3 years and 10 months. Instruction is provided in Ukrainian, there are no restrictions regarding the mode of study, and the programme remains valid until the next scheduled revision. Admission is open to applicants who have completed general secondary education, hold a junior specialist qualification, have professional pre-higher education, or already possess higher education. At the same time, it should be noted that this programme is currently not accredited.

The programme’s mission is to prepare marketing professionals who combine conceptual academic understanding with strong applied competencies and innovative thinking, at a level sufficient to design and implement effective marketing activity in a changing environment. In practical terms, the programme trains students to understand markets, customers, products and brands, communication systems, and the organisational decision-making processes that shape marketing performance. The curriculum treats marketing not as a narrow promotional function, but as a comprehensive business activity that integrates analytics, communication, and management and connects the interests of market actors through value creation and satisfaction of economic and social needs.

The subject area of the programme is marketing activity as a form of interaction between participants in market relations. Students are trained to develop modern economic thinking and professional competence for effective marketing work across different sectors and different types of markets. The theoretical foundation includes marketing as a contemporary concept of business management; its key terms, categories, principles, functions, and major concepts; the historical evolution of marketing thought; and the specificity of market behaviour in diverse contexts. Building on this foundation, students learn the logic of marketing activity as a system: how to collect and interpret market information, how to build strategies, how to plan and coordinate marketing instruments, and how to convert analysis into sound managerial decisions in marketing.

A strong methodological component underpins this approach. The programme introduces both general scientific and specialised methods, professional techniques, and technologies necessary for efficient marketing practice. Students learn to conduct marketing research, work with indicators, and substantiate decisions using appropriate analytical and methodological tools. Particular emphasis is placed on the ability to use modern information systems and software for marketing decision-making, including tools for data collection, analysis, and presentation. This is reflected not only in the programme’s declared outcomes, but also in its course architecture, which includes subjects such as marketing research, consumer behaviour, marketing communications, marketing pricing, product and brand management, content marketing, and digital marketing.

The programme’s main focus is a comprehensive understanding of marketing as a synthesis of analytical, communicative, and managerial activity. This focus is reinforced through up-to-date content areas that reflect current labour market needs, including product and brand management, content marketing, digital marketing, data-driven marketing, service marketing, marketing strategy and planning, and international marketing. In addition, the curriculum integrates disciplines that support a broader professional profile, such as management, organisational behaviour, law for professional activity, logistics and supply chain management, risk management, and design thinking for innovation. As a result, graduates are expected to understand marketing both “inside” the firm—how marketing interacts with finance, operations, and management—and “outside” the firm—how marketing responds to competition, consumer trends, and global market dynamics.

Several features distinguish the programme. It is built as a dynamic, integrative, and interactive learning pathway, encouraging students to expand the content of each discipline through non-formal education, including relevant online courses. It also provides enhanced study of professional English, strengthening graduates’ ability to work with international sources, professional terminology, and cross-border communication. Another priority is the development of high adaptability to labour market transformation through cooperation with employers and other stakeholders. Practical training is embedded through structured practice placements, including two stages of industrial practice, as well as specialised practical modules on professional safety, cloud technologies and digital business communications, and personal and professional development. In addition, applied competencies are strengthened through training in a dedicated educational and production centre for modelling and business simulations, which allows students to practise decision-making and marketing management in realistic scenarios.

Graduates are prepared for employment in positions aligned with the National Classifier of Occupations of Ukraine, including marketing manager, advertising manager, communication technology manager, merchandiser, marketing consultant, market expansion specialist (marketing professional), advertising specialist, and advertising agent, as well as roles related to business service and advertising support. The programme also provides a clear pathway for continuing education at the second (Master’s) level and for obtaining additional qualifications through postgraduate and lifelong learning systems, supporting long-term professional growth in a rapidly evolving marketing landscape.

Admission Requirements

130+

31 Jul 2026
Sep

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