36 monthsProgramme duration
13 Jan, 2027Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Bachelor's
Study Mode
On Campus
Marketing is being reshaped by rapid shifts in technology, data, and consumer behaviour. AI is changing how organisations analyse information and make decisions. Digital platforms are redefining how audiences are reached. At the same time, questions of trust, ethics, and responsibility are becoming more important in how brands operate in society.
The UCL Marketing BSc is designed around these shifts. Instead of treating marketing as a single discipline, this course brings together key themes that reflect how it is practised today.
You’ll explore marketing through the lens of data and analytics, learning how organisations use evidence, experimentation, and modelling to understand consumers and markets. Alongside this, you’ll develop a strong grounding in strategy, branding, and communication, focusing on how insight becomes meaningful action.
Creativity remains central, but it is paired with analytical thinking. You’ll examine how ideas are developed, tested, and refined in environments shaped by uncertainty and competition. You’ll also engage with emerging tools, including AI applications in marketing, learning how to use them critically.
Teamwork is deeply embedded in the course. You’ll work with peers on projects, discussions, and applied assignments that reflect how marketing is delivered in practice – across functions, disciplines, and perspectives. In your final year, you will work with an industry partner on a business project, applying your learning to a real marketing challenge. These experiences help you build the communication and collaboration skills needed in complex organisations.
Developed in consultation with industry and taught at the UCL School of Management, the UCL Marketing BSc closely connects research and teaching with real-world business challenges. You’ll also benefit from London’s role as a global centre for marketing, media and technology, with access to industry insight, guest speakers, and applied learning opportunities.
Across the degree, you’ll be encouraged to connect analytical thinking with creativity, and technical understanding with social awareness, graduating with the ability to navigate a field that is constantly evolving.
The UCL Marketing BSc is designed around these shifts. Instead of treating marketing as a single discipline, this course brings together key themes that reflect how it is practised today.
You’ll explore marketing through the lens of data and analytics, learning how organisations use evidence, experimentation, and modelling to understand consumers and markets. Alongside this, you’ll develop a strong grounding in strategy, branding, and communication, focusing on how insight becomes meaningful action.
Creativity remains central, but it is paired with analytical thinking. You’ll examine how ideas are developed, tested, and refined in environments shaped by uncertainty and competition. You’ll also engage with emerging tools, including AI applications in marketing, learning how to use them critically.
Teamwork is deeply embedded in the course. You’ll work with peers on projects, discussions, and applied assignments that reflect how marketing is delivered in practice – across functions, disciplines, and perspectives. In your final year, you will work with an industry partner on a business project, applying your learning to a real marketing challenge. These experiences help you build the communication and collaboration skills needed in complex organisations.
Developed in consultation with industry and taught at the UCL School of Management, the UCL Marketing BSc closely connects research and teaching with real-world business challenges. You’ll also benefit from London’s role as a global centre for marketing, media and technology, with access to industry insight, guest speakers, and applied learning opportunities.
Across the degree, you’ll be encouraged to connect analytical thinking with creativity, and technical understanding with social awareness, graduating with the ability to navigate a field that is constantly evolving.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Bachelor's
Study Mode
On Campus
Marketing is being reshaped by rapid shifts in technology, data, and consumer behaviour. AI is changing how organisations analyse information and make decisions. Digital platforms are redefining how audiences are reached. At the same time, questions of trust, ethics, and responsibility are becoming more important in how brands operate in society.
The UCL Marketing BSc is designed around these shifts. Instead of treating marketing as a single discipline, this course brings together key themes that reflect how it is practised today.
You’ll explore marketing through the lens of data and analytics, learning how organisations use evidence, experimentation, and modelling to understand consumers and markets. Alongside this, you’ll develop a strong grounding in strategy, branding, and communication, focusing on how insight becomes meaningful action.
Creativity remains central, but it is paired with analytical thinking. You’ll examine how ideas are developed, tested, and refined in environments shaped by uncertainty and competition. You’ll also engage with emerging tools, including AI applications in marketing, learning how to use them critically.
Teamwork is deeply embedded in the course. You’ll work with peers on projects, discussions, and applied assignments that reflect how marketing is delivered in practice – across functions, disciplines, and perspectives. In your final year, you will work with an industry partner on a business project, applying your learning to a real marketing challenge. These experiences help you build the communication and collaboration skills needed in complex organisations.
Developed in consultation with industry and taught at the UCL School of Management, the UCL Marketing BSc closely connects research and teaching with real-world business challenges. You’ll also benefit from London’s role as a global centre for marketing, media and technology, with access to industry insight, guest speakers, and applied learning opportunities.
Across the degree, you’ll be encouraged to connect analytical thinking with creativity, and technical understanding with social awareness, graduating with the ability to navigate a field that is constantly evolving.
The UCL Marketing BSc is designed around these shifts. Instead of treating marketing as a single discipline, this course brings together key themes that reflect how it is practised today.
You’ll explore marketing through the lens of data and analytics, learning how organisations use evidence, experimentation, and modelling to understand consumers and markets. Alongside this, you’ll develop a strong grounding in strategy, branding, and communication, focusing on how insight becomes meaningful action.
Creativity remains central, but it is paired with analytical thinking. You’ll examine how ideas are developed, tested, and refined in environments shaped by uncertainty and competition. You’ll also engage with emerging tools, including AI applications in marketing, learning how to use them critically.
Teamwork is deeply embedded in the course. You’ll work with peers on projects, discussions, and applied assignments that reflect how marketing is delivered in practice – across functions, disciplines, and perspectives. In your final year, you will work with an industry partner on a business project, applying your learning to a real marketing challenge. These experiences help you build the communication and collaboration skills needed in complex organisations.
Developed in consultation with industry and taught at the UCL School of Management, the UCL Marketing BSc closely connects research and teaching with real-world business challenges. You’ll also benefit from London’s role as a global centre for marketing, media and technology, with access to industry insight, guest speakers, and applied learning opportunities.
Across the degree, you’ll be encouraged to connect analytical thinking with creativity, and technical understanding with social awareness, graduating with the ability to navigate a field that is constantly evolving.
Admission Requirements
191+
7.5+
80+
38+
5.5+
13 Jan 2027
3 Years
Sep
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