Bachelor of Science in Marketing Undergraduate Programme By University of Delaware |TopUniversities
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Bachelor of Science in Marketing

Location

Newark Campus, Newark, United States
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Main Subject Area

MarketingMain Subject Area

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Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This program identifies common wants and needs among diverse groups of people, selects target markets, and develops strategies for new and existing products. Marketers formulate plans for pricing, distributing, and promoting products and services to facilitate mutually beneficial exchanges. Brands, advertisements, and new product development are all part of marketing. Marketing majors have traveled the Lerner road to become product managers, sales leaders, and advertising executives in the U.S. and abroad. Since Marketing involves subjective and objective analysis and implementation, the curriculum blends first-hand experience and practical skills in the following courses: Marketing Research, Marketing Strategy, Buyer Behavior, Information Technology.

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

This program identifies common wants and needs among diverse groups of people, selects target markets, and develops strategies for new and existing products. Marketers formulate plans for pricing, distributing, and promoting products and services to facilitate mutually beneficial exchanges. Brands, advertisements, and new product development are all part of marketing. Marketing majors have traveled the Lerner road to become product managers, sales leaders, and advertising executives in the U.S. and abroad. Since Marketing involves subjective and objective analysis and implementation, the curriculum blends first-hand experience and practical skills in the following courses: Marketing Research, Marketing Strategy, Buyer Behavior, Information Technology.

Admission Requirements

6.5+
110+
79+
53+
Other English Language requirements: International students must have secured a minimum score of 570 in TOEFL paper based test.

Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

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Bachelor of Science in Human Services - Community Education UG program

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Bachelor of Science in Operations Management arrows

Bachelor of Science in Operations Management UG program

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Bachelor of Science in Secondary Mathematics Education arrows

Bachelor of Science in Secondary Mathematics Education UG program

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Bachelor of Science in Sport Management arrows

Bachelor of Science in Sport Management UG program

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Honors Bachelor of Arts in Anthropology arrows

Honors Bachelor of Arts in Anthropology UG program

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Honors Bachelor of Arts in Anthropology Education arrows

Honors Bachelor of Arts in Anthropology Education UG program

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Honors Bachelor of Arts in Art Conservation arrows

Honors Bachelor of Arts in Art Conservation UG program

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Honors Bachelor of Arts in Chemistry Education arrows

Honors Bachelor of Arts in Chemistry Education UG program

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Honors Bachelor of Arts in Communication arrows

Honors Bachelor of Arts in Communication UG program

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Honors Bachelor of Arts in Geography Education arrows

Honors Bachelor of Arts in Geography Education UG program

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Honors Bachelor of Arts in History (All Concentrations), History Education: History/Foreign Language arrows

Honors Bachelor of Arts in History (All Concentrations), History Education: History/Foreign Language UG program

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Honors Bachelor of Arts in Liberal Studies arrows

Honors Bachelor of Arts in Liberal Studies UG program

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Honors Bachelor of Arts in Political Science arrows

Honors Bachelor of Arts in Political Science UG program

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Honors Bachelor of Arts in Sociology arrows

Honors Bachelor of Arts in Sociology UG program

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Honors Bachelor of Arts in Women's Studies arrows

Honors Bachelor of Arts in Women's Studies UG program

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Honors Bachelor of Science in Animal and Food Sciences arrows

Honors Bachelor of Science in Animal and Food Sciences UG program

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Honors Bachelor of Science in Early Childhood Education arrows

Honors Bachelor of Science in Early Childhood Education UG program

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Honors Bachelor of Science in Elementary Teacher Education arrows

Honors Bachelor of Science in Elementary Teacher Education UG program

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Honors Bachelor of Science in Food Science arrows

Honors Bachelor of Science in Food Science UG program

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Honors Bachelor of Science in Hotel, Restaurant and Institutional Management arrows

Honors Bachelor of Science in Hotel, Restaurant and Institutional Management UG program

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Honors Bachelor of Science in Human Services arrows

Honors Bachelor of Science in Human Services UG program

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Honors Bachelor of Science in Management, Marketing, or Operations Management arrows

Honors Bachelor of Science in Management, Marketing, or Operations Management UG program

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MA in English arrows

MA in English PG programme

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MA in Foreign Languages and Literatures arrows

MA in Foreign Languages and Literatures PG programme

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MA in Linguistics and Cognitive Science arrows

MA in Linguistics and Cognitive Science PG programme

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MS in Fashion and Apparel Studies - Thesis Option arrows

MS in Fashion and Apparel Studies - Thesis Option PG programme

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Master of Music - Composition arrows

Master of Music - Composition PG programme

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Master of Music in Performance - Instrumental (non- keyboard) arrows

Master of Music in Performance - Instrumental (non- keyboard) PG programme

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Master of Arts in Strategic Communication arrows

Master of Arts in Strategic Communication PG programme

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Master of Public Administration arrows

Master of Public Administration PG programme

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M.S. in Electrical and Computer Engineering arrows

M.S. in Electrical and Computer Engineering PG programme

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MA in Chemistry and Biochemistry arrows

MA in Chemistry and Biochemistry PG programme

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MS in Biotechnology arrows

MS in Biotechnology PG programme

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MS in Chemistry and Biochemistry arrows

MS in Chemistry and Biochemistry PG programme

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MS in Plant and Soil Sciences arrows

MS in Plant and Soil Sciences PG programme

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Master of Science in Nursing - Neonatal Nurse Practitioner arrows

Master of Science in Nursing - Neonatal Nurse Practitioner PG programme

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MS in Applied Mathematics arrows

MS in Applied Mathematics PG programme

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MS in Mathematical Sciences arrows

MS in Mathematical Sciences PG programme

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MS in Physics - Thesis Option arrows

MS in Physics - Thesis Option PG programme

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MS in Statistics arrows

MS in Statistics PG programme

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Master of Environmental and Energy Policy arrows

Master of Environmental and Energy Policy PG programme

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MA in American Material Culture arrows

MA in American Material Culture PG programme

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MA in Communication arrows

MA in Communication PG programme

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MA in Foreign Languages and Pedagogy arrows

MA in Foreign Languages and Pedagogy PG programme

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MA in Liberal Studies arrows

MA in Liberal Studies PG programme

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MA in Political Science and International Relations arrows

MA in Political Science and International Relations PG programme

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MS in Art Conservation arrows

MS in Art Conservation PG programme

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MS in Criminology arrows

MS in Criminology Programme

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MS in Exercise Science - Exercise Physiology arrows

MS in Exercise Science - Exercise Physiology Programme

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MS in Health Promotion - Cardiac Rehabilitation arrows

MS in Health Promotion - Cardiac Rehabilitation Programme

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Master of Music - Teaching arrows

Master of Music - Teaching Programme

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Undergrad Programmes 154