Marketing

KNU named after J. Balasagyn pursues the following objectives in the education and education of personality on the direction of training of  bachelors 581000 -“Marketing”

Preparation of qualified bachelor’s graduates with a foundation in the humanities, social sciences, economics, mathematics, and natural sciences, aimed at obtaining a higher professional (bachelor’s level) education. This education enables graduates to successfully work in the marketing field and acquire universal and professional competencies that enhance their social mobility and stability in the job market. Additionally, the program fosters the development of students’ social and personal qualities, promoting the emergence of free individuals capable of advocating for their rights and opinions, as well as fostering tolerance towards other cultures, nationalities, and religions and others.

The areas of professional activity for graduates include education, the business sector, various levels of government regulation of markets and market relations, and the non-profit sector.

The objects of professional activity for graduates include tangible goods, services, enterprises, and organizations.

Types of professional activities for graduates include information and analytical activities, organizational and managerial activities, marketing audits, information and communication activities, scientific research and design work, and social activities.

Bachelor degree in the field of study 581000 “Marketing” includes the following professional cycle disciplines:

·                     Microeconomics

·                     Macroeconomics

·                     World economy

·                     National economy  

·                     Marketing

·                     М anagement  

·                     A dvertising effort

·                     Logistics

·                     Entrepreneurship  and business

·                     Accounting

The objects of professional activity for graduates include tangible goods, services, enterprises, and organizations.

Types of professional activities for graduates consist of Information and analytical activities,organizational and managerial activities,marketing audits,Information and communication activities,scientific research and design work,social activities

Bachelor in the direction of training 581000 “Marketing”  should solve following professional tasks:

1. In the area of information and analytical activities:

•Studying and assessing market conditions to justify management decisions.

•Determining production and sales volumes in accordance with market conditions.

•Analyzing the competitive environment, consumers, suppliers, and intermediaries, and developing marketing policies for the effective operation of economic entities.

•Assessing the internal potential of the company and developing recommendations to improve efficiency in production management, finance, personnel, sales, and other functional departments.

•Aligning the activities of economic entities with the needs and demands of consumers.

2. In the area of organizational and managerial activities:

•Developing justifications for selecting technology, determining the volume and assortment of production based on marketing analysis.

•Managing competitiveness, product assortment, pricing, and quality.

•Organizing and managing the distribution system for goods (services).

•Establishing efficient service systems.

•Developing and implementing operational marketing plans.

•Forecasting and strategic planning for the commercial success of the company in the market.

3. In the area of marketing audit activities:

•Providing marketing (research, audit, and consulting) services to clients.

•Conducting marketing campaigns and evaluating the effectiveness of marketing based on the orders of economic entities.

•Conducting marketing research for projects (government, international organizations, commercial and non-commercial entities).

4. In the area of information and communication activities:

•Planning and organizing advertising activities and advertising business, implementing commercial propaganda events.

•Building the image and brand of the company.

•Organizing and improving modern communication tools and public relations technologies.

•Providing information support for management decisions.

•Influencing consumers and generating demand in favor of the company.

5. In the area of scientific research and design activities:

•Studying the methodology of marketing research.

•Conducting scientifically justified research in the field of firm marketing.

•Developing scientific articles, monographs, educational materials, and textbooks in marketing.

•Applying advancements in scientific and technological progress to marketing research.

•Exploring the interrelationship between marketing and other scientific disciplines.

•Utilizing various scientific results in modeling new products (services).

6. In the area of social activities:

•Organizing marketing activities to meet the needs of specific social groups within society (in political, social, charitable, religious, and other non-profit organizations).

•Promoting individuals to achieve their set goals.

•Implementing principles of corporate and social responsibility in marketing management.

The normative term of mastering higher professional education in the training of bachelors of the direction 581000 “Marketing” full-time 4 years, part-time 5 years.