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The bachelor's majors that allow enrollment in this master's
training are students who have successfully completed the bachelor's
degree in the field of service marketing in commercial sciences. To
obtain an academic master's degree in "service marketing",
it is necessary to pass six semesters of study, consisting of
lectures and guided works in The various standards taught in this
major, which consist of basic study units, exploratory units,
methodological units and horizontal units. Also, in the sixth
semester, students prepare a graduation report on one of the service
marketing topics under the supervision of a specialized professor.
Training objectives
The great role that marketing plays in the economy and community
service, especially the great development in recent years in the
markets and the rapid change in the needs and desires of consumers,
makes it necessary to pay attention to that because it has a very
important and clear impact on the future of various institutions.
Accordingly, training in the field of service marketing allows the
student to identify the role of marketing in general and service
marketing in particular in achieving the goals of the parties to the
marketing process. Where the student acquires the keys to realizing
and understanding the challenges of environmental variables, and how
to cope with and control them.
The student also studies the foundations and principles of drawing
and developing service marketing policies and the quantitative and
qualitative criteria used to evaluate them. In addition to addressing
the impact of international marketing and the factors associated with
apparent and hidden globalization on the business of the marketing
man.
Accordingly, this training allows for the preparation of
specialized frameworks capable of assuming responsibilities in
service institutions and in bodies that provide various services in
general.
The targeted qualifications and capabilities
Training in this specialization is intended for students who have
successfully completed a bachelor's degree within one of the
specializations of economic, commercial, and management sciences.
Whereas, in order to obtain an academic master's degree
specializing in "service marketing", it is necessary to
pass four academic semesters, three of which consist of lectures and
directed works on the various scales taught in this specialization,
which consist of basic study units, exploratory units, and
methodological units.
And the fourth semester, in which students prepare graduation
notes on one of the service marketing topics and discuss them
publicly before the specialized committee consisting of a group of
professors.
Regional and national capacities capable of employing university
degree holders
Training in this specialization allows the preparation of
executives in marketing, who can work as administrative
administrators, in various service institutions in order to
contribute to the preparation and implementation of marketing
policies within the framework of established marketing programs.
Perhaps the new orientation of service institutions towards
consumer interest and improving the quality of service provided to
citizens makes training in this specialization an opportunity for
students who successfully pursue training in it to obtain a job
position that is compatible with the gains they obtained in their
training.
Bridges towards other disciplines :
Training in this specialization is an academic master’s degree
in service marketing, in which successful students can enroll in
master’s training opportunities in other disciplines within the
framework of the sciences of economics, commercial sciences and
management sciences in general.
Follow-up indicators
Follow-up of educational units is compulsory.
Students are evaluated as follows:
A final exam at the end of each semester.
Continuous control of the knowledge gained by students (written
and oral questions, presentations, personal works, field research...)
A memorandum of the end of the study, which is discussed before a
discussion committee.
The duration of the final exam is an hour and a half, and it is
evaluated on the basis of twenty points.
The final average for the course is calculated as follows:
There is a catch-up course for students who did not succeed in the
regular course.
p { margin-bottom: 0.25cm; line-height: 115%; background: transparent }
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Conditions
of admission
The bachelor's majors that allow enrollment in this master's
training are students who have successfully completed the bachelor's
degree in the field of service marketing in commercial sciences. To
obtain an academic master's degree in "service marketing",
it is necessary to pass six semesters of study, consisting of
lectures and guided works in The various standards taught in this
major, which consist of basic study units, exploratory units,
methodological units and horizontal units. Also, in the sixth
semester, students prepare a graduation report on one of the service
marketing topics under the supervision of a specialized professor.
Training objectives
The great role that marketing plays in the economy and community
service, especially the great development in recent years in the
markets and the rapid change in the needs and desires of consumers,
makes it necessary to pay attention to that because it has a very
important and clear impact on the future of various institutions.
Accordingly, training in the field of service marketing allows the
student to identify the role of marketing in general and service
marketing in particular in achieving the goals of the parties to the
marketing process. Where the student acquires the keys to realizing
and understanding the challenges of environmental variables, and how
to cope with and control them.
The student also studies the foundations and principles of drawing
and developing service marketing policies and the quantitative and
qualitative criteria used to evaluate them. In addition to addressing
the impact of international marketing and the factors associated with
apparent and hidden globalization on the business of the marketing
man.
Accordingly, this training allows for the preparation of
specialized frameworks capable of assuming responsibilities in
service institutions and in bodies that provide various services in
general.
The targeted qualifications and capabilities
Training in this specialization is intended for students who have
successfully completed a bachelor's degree within one of the
specializations of economic, commercial, and management sciences.
Whereas, in order to obtain an academic master's degree
specializing in "service marketing", it is necessary to
pass four academic semesters, three of which consist of lectures and
directed works on the various scales taught in this specialization,
which consist of basic study units, exploratory units, and
methodological units.
And the fourth semester, in which students prepare graduation
notes on one of the service marketing topics and discuss them
publicly before the specialized committee consisting of a group of
professors.
Regional and national capacities capable of employing university
degree holders
Training in this specialization allows the preparation of
executives in marketing, who can work as administrative
administrators, in various service institutions in order to
contribute to the preparation and implementation of marketing
policies within the framework of established marketing programs.
Perhaps the new orientation of service institutions towards
consumer interest and improving the quality of service provided to
citizens makes training in this specialization an opportunity for
students who successfully pursue training in it to obtain a job
position that is compatible with the gains they obtained in their
training.
Bridges towards other disciplines :
Training in this specialization is an academic master’s degree
in service marketing, in which successful students can enroll in
master’s training opportunities in other disciplines within the
framework of the sciences of economics, commercial sciences and
management sciences in general.
Follow-up indicators
Follow-up of educational units is compulsory.
Students are evaluated as follows:
A final exam at the end of each semester.
Continuous control of the knowledge gained by students (written
and oral questions, presentations, personal works, field research...)
A memorandum of the end of the study, which is discussed before a
discussion committee.
The duration of the final exam is an hour and a half, and it is
evaluated on the basis of twenty points.
The final average for the course is calculated as follows:
There is a catch-up course for students who did not succeed in the
regular course.
p { margin-bottom: 0.25cm; line-height: 115%; background: transparent }
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Master of Commercial Sciences, Specialization: Service Marketing
Campus Jijel, Jijel, Algeria
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Conditions of admission
The bachelor's majors that allow enrollment in this master's training are students who have successfully completed the bachelor's degree in the field of service marketing in commercial sciences. To obtain an academic master's degree in "service marketing", it is necessary to pass six semesters of study, consisting of lectures and guided works in The various standards taught in this major, which consist of basic study units, exploratory units, methodological units and horizontal units. Also, in the sixth semester, students prepare a graduation report on one of the service marketing topics under the supervision of a specialized professor.
Training objectives
The great role that marketing plays in the economy and community service, especially the great development in recent years in the markets and the rapid change in the needs and desires of consumers, makes it necessary to pay attention to that because it has a very important and clear impact on the future of various institutions.
Accordingly, training in the field of service marketing allows the student to identify the role of marketing in general and service marketing in particular in achieving the goals of the parties to the marketing process. Where the student acquires the keys to realizing and understanding the challenges of environmental variables, and how to cope with and control them.
The student also studies the foundations and principles of drawing and developing service marketing policies and the quantitative and qualitative criteria used to evaluate them. In addition to addressing the impact of international marketing and the factors associated with apparent and hidden globalization on the business of the marketing man.
Accordingly, this training allows for the preparation of specialized frameworks capable of assuming responsibilities in service institutions and in bodies that provide various services in general.
The targeted qualifications and capabilities
Training in this specialization is intended for students who have successfully completed a bachelor's degree within one of the specializations of economic, commercial, and management sciences.
Whereas, in order to obtain an academic master's degree specializing in "service marketing", it is necessary to pass four academic semesters, three of which consist of lectures and directed works on the various scales taught in this specialization, which consist of basic study units, exploratory units, and methodological units.
And the fourth semester, in which students prepare graduation notes on one of the service marketing topics and discuss them publicly before the specialized committee consisting of a group of professors.
Regional and national capacities capable of employing university degree holders
Training in this specialization allows the preparation of executives in marketing, who can work as administrative administrators, in various service institutions in order to contribute to the preparation and implementation of marketing policies within the framework of established marketing programs.
Perhaps the new orientation of service institutions towards consumer interest and improving the quality of service provided to citizens makes training in this specialization an opportunity for students who successfully pursue training in it to obtain a job position that is compatible with the gains they obtained in their training.
Bridges towards other disciplines :
Training in this specialization is an academic master’s degree in service marketing, in which successful students can enroll in master’s training opportunities in other disciplines within the framework of the sciences of economics, commercial sciences and management sciences in general.
Follow-up indicators
Follow-up of educational units is compulsory.
Students are evaluated as follows:
A final exam at the end of each semester.
Continuous control of the knowledge gained by students (written and oral questions, presentations, personal works, field research...)
A memorandum of the end of the study, which is discussed before a discussion committee.
The duration of the final exam is an hour and a half, and it is evaluated on the basis of twenty points.
The final average for the course is calculated as follows:
Course rate = final exam (2/3) + continuous supervision rate (1/3)
There is a catch-up course for students who did not succeed in the regular course.
p { margin-bottom: 0.25cm; line-height: 115%; background: transparent }Programme overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Masters
Study Mode
On Campus
Conditions of admission
The bachelor's majors that allow enrollment in this master's training are students who have successfully completed the bachelor's degree in the field of service marketing in commercial sciences. To obtain an academic master's degree in "service marketing", it is necessary to pass six semesters of study, consisting of lectures and guided works in The various standards taught in this major, which consist of basic study units, exploratory units, methodological units and horizontal units. Also, in the sixth semester, students prepare a graduation report on one of the service marketing topics under the supervision of a specialized professor.
Training objectives
The great role that marketing plays in the economy and community service, especially the great development in recent years in the markets and the rapid change in the needs and desires of consumers, makes it necessary to pay attention to that because it has a very important and clear impact on the future of various institutions.
Accordingly, training in the field of service marketing allows the student to identify the role of marketing in general and service marketing in particular in achieving the goals of the parties to the marketing process. Where the student acquires the keys to realizing and understanding the challenges of environmental variables, and how to cope with and control them.
The student also studies the foundations and principles of drawing and developing service marketing policies and the quantitative and qualitative criteria used to evaluate them. In addition to addressing the impact of international marketing and the factors associated with apparent and hidden globalization on the business of the marketing man.
Accordingly, this training allows for the preparation of specialized frameworks capable of assuming responsibilities in service institutions and in bodies that provide various services in general.
The targeted qualifications and capabilities
Training in this specialization is intended for students who have successfully completed a bachelor's degree within one of the specializations of economic, commercial, and management sciences.
Whereas, in order to obtain an academic master's degree specializing in "service marketing", it is necessary to pass four academic semesters, three of which consist of lectures and directed works on the various scales taught in this specialization, which consist of basic study units, exploratory units, and methodological units.
And the fourth semester, in which students prepare graduation notes on one of the service marketing topics and discuss them publicly before the specialized committee consisting of a group of professors.
Regional and national capacities capable of employing university degree holders
Training in this specialization allows the preparation of executives in marketing, who can work as administrative administrators, in various service institutions in order to contribute to the preparation and implementation of marketing policies within the framework of established marketing programs.
Perhaps the new orientation of service institutions towards consumer interest and improving the quality of service provided to citizens makes training in this specialization an opportunity for students who successfully pursue training in it to obtain a job position that is compatible with the gains they obtained in their training.
Bridges towards other disciplines :
Training in this specialization is an academic master’s degree in service marketing, in which successful students can enroll in master’s training opportunities in other disciplines within the framework of the sciences of economics, commercial sciences and management sciences in general.
Follow-up indicators
Follow-up of educational units is compulsory.
Students are evaluated as follows:
A final exam at the end of each semester.
Continuous control of the knowledge gained by students (written and oral questions, presentations, personal works, field research...)
A memorandum of the end of the study, which is discussed before a discussion committee.
The duration of the final exam is an hour and a half, and it is evaluated on the basis of twenty points.
The final average for the course is calculated as follows:
Course rate = final exam (2/3) + continuous supervision rate (1/3)
There is a catch-up course for students who did not succeed in the regular course.
p { margin-bottom: 0.25cm; line-height: 115%; background: transparent }Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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