Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Configuration goals

- Introducing the importance of information systems in economic institutions, especially marketing information systems

-The ability to carry out marketing research, which contributes to collecting the necessary data on which the marketing decision-making process is based.

. -The importance of studying consumer behavior and the models that explain it

-That the student learn the most important communication skills that help him in the field of marketing, in addition to the importance of communication with the masses.

-Learn about some basic concepts in service marketing, and know the increasing importance of the services sector.

- Identify the basic methods of market study, and the quantitative methods used to analyze markets.

- Acquisition of skills for analyzing marketing data through automated media.

- Knowing the most important marketing terminology in English, to help him in the translation process.

- Knowing the great importance of e-marketing, especially with the great revolution in the field of information and communication technology, with acquiring how to market via the Internet.

- Learn about new products and marketing strategies for their marketing mix.

- Understanding the nature of international marketing, its importance and objectives, the methods available to the organization to enter international markets, in addition to the strategies available to it to enter these markets.

- How to prepare the marketing strategy and its most important types, with an introduction to the most important strategic analysis tools.

- How to prepare the memorandum, by adopting the correct methodological method, as well as how to conduct the applied study by investing what they learned in the scale of marketing research and data analysis.

Target qualifications and competencies

- How to formulate the marketing strategy and strategic analysis tools.

- Analyzing marketing data using the latest software through automated information.

- Communication skills that help the student in the field of marketing.

- Acquisition of the most basic methods of market study, and the quantitative methods used to analyze markets.

- Acquisition of how to market via the Internet.

- How to prepare the memorandum by adopting the correct methodological method, as well as how to conduct the applied study by investing what they learned in the scale of marketing research and data analysis.

- Studying consumer behavior and the models that explain it.

-The methods available to the institution to enter the international markets, in addition to the strategies available to it to enter these markets.

- Knowing the growing importance of the service sector and its marketing mix.

Regional and national capacities for employability

- The emergence of many commercial agencies for telecommunications services, tourism agencies and banking services.

-.- An industrial zone that includes many industrial establishments

- An industrial area (Bellara) with the launch of projects in it, it will become an industrial pole with distinction, guaranteeing many job positions.

- The port of Djinjin includes many international commercial establishments and provides many job positions.

- - At the regional and national levels

- The emergence of many commercial agencies for many international brands, especially cars.

Efficiency indicators for follow-up training and methods of evaluating students

Follow-up of educational units is compulsory and students' evaluation is as follows:

A final exam at the end of each semester.

Continuous monitoring of the knowledge acquired by students (written and oral questions, presentations, personal works, field research))

Study end note.

The duration of the final exam is an hour and a half, and it is evaluated on the basis of twenty points.

The final course grade is calculated as follows: Course rate = final exam (2/3) + continuous supervision rate (1/3))

There is a catch-up course for students who did not succeed in the regular course

p { margin-bottom: 0.25cm; line-height: 115%; background: transparent }