Master of Commercial Sciences, Specialization : Hotel and Tourist Marketing

Conditions of admission

Determine the typical paths for the bachelor’s degree that allow enrollment in the training in the proposed master’s :

Enrollment in this master's degree is open to students who hold a BA in the following disciplines: economic sciences, management sciences, commercial sciences.

Training objectives

The great role played by marketing in general and the marketing of tourism and hotel services in particular in the economy and community service, especially the great development in recent years in the markets and the rapid change in the needs and desires of consumers, makes it necessary to take care of that because of its very important and clear impact on the future of the various tourism and hotel establishments.

Accordingly, training in the field of marketing tourism and hotel services allows the student to identify the role of marketing in general and tourism marketing in particular in achieving the goals of the parties to the marketing process. Where the student acquires the keys to realizing and understanding the challenges of environmental variables and how to cope with and control them. The student also studies the foundations and principles of drawing and developing marketing policies for tourism and hotel services, and the quantitative and qualitative criteria used to evaluate them. In addition to addressing the impact of strategic tourism marketing and the factors associated with apparent and hidden globalization on the business of the marketing man.

Thus, this training allows for the preparation of specialized frameworks capable of assuming responsibilities in tourism and hotel establishments and in bodies that provide various services in general.

The targeted qualifications and competencies :

The training in this specialization is directed to students who are in the master’s stage within the field of commercial sciences, as in order to obtain an academic master’s degree specializing in “hotel and tourism marketing”, it is necessary to succeed in four semesters of study consisting of lectures and directed works on the various standards that are taught in this specialization, Which consists of basic study units, exploratory units, and other methodological and horizontal units, and the fourth semester, in which students prepare graduation notes on one of the topics of hotel and tourism marketing under the supervision of a specialized professor.

Regional and national capacities capable of employing university degree holders

Training in this specialization allows for the preparation of executives in hotel and tourism marketing, who can work as administrators in the field of marketing, in various tourism and hotel establishments, whether public or private, in order to contribute to the preparation and implementation of public policies within the framework of marketing programs that aim to provide high quality services to the public. The Algerian state is moving towards modernizing its service institutions.

Bridges towards other disciplines :

Training in this specialization is an academic master’s degree in commercial sciences, in which successful students can join doctoral training opportunities in other disciplines within the framework of the commercial sciences track. A future master’s student in this specialization can also join doctoral training opportunities in other disciplines in management sciences or sciences economic or business law.

Efficiency indicators for training follow-up :

The training is followed up in the Master of Commercial Sciences specialization: "Tourism and Hotel Marketing" by adopting the following indicators:

Follow-up of educational units is compulsory.

Follow up the hourly volume accomplished in each subject and the hourly volume accomplished in each educational unit.

Follow up the rate of progress in covering the program subjects.

Adopting partial exams and continuous assessment at the end of each semester, where:

- An exam at the end of each semester, which may be written or oral, or according to any other mechanism that is commensurate with the content of each course.

- Continuous assessment of the student throughout the class, which may be in the form of presentations, field outings, surprise exams... etc.

The legal duration of the final exam is an hour and a half, and the mark is 20 points.

The final GPA is calculated as follows: (exam mark *2) + average continuous assessment mark.

- There will be a remedial exam for students who did not succeed in the regular session.

Completion of an end-of-study memorandum to be discussed before a discussion committee.

* Operation is possible in various tourism and hotel establishments, whether public or private, in the field of marketing.

Acquired competencies Extensive knowledge about tourism and hotel marketing and the ability to analyze the purchasing behavior of tourists by knowing how to formulate the marketing strategy, analyzing marketing data using the latest programs, controlling marketing communication skills, acquiring the most basic methods for studying the market .