Bachelor of Business Administration in Marketing

Special tracks: Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing. MAJOR-FIELD REQUIREMENTS: Students who are newly-admitted to CSU for Fall 2014 and majoring in marketing must complete a minimum of 33 credit hours of marketing coursework beyond the college core requirements, which include a grade of "C" or higher in MKT 301. REQUIRED COURSES (15 CREDIT HOURS): MKT 420 - Consumer Behavior, MKT 431 – Marketing Research, MKT 450 – Selling and Sales Force Mgmt, MKT 464 - Marketing Strategy, MKT 495 – Consulting; ELECTIVES - CHOOSE SIX COURSES (18 CREDIT HOURS): MKT 321 - International Business or INB 301 - Introduction to International Business: MKT 411 - Retail Strategy and Marketing, MKT 440 - Field Experience Abroad, MKT 441 - Integrated Marketing Com, MKT 452 - Business-To-Business Marketing, MKT 454 - Online Marketing Strategies, MKT 456 - Customer Relationship Management, MKT 461 - Global Mktg Strategy, MKT 490 - Marketing Internship, INB 491 - International Study Tour, MKT 493 - Current Topics, MKT 496 - Independent Study, MKT 499H - Honors Thesis in Marketing, One 300/400-level course from Marketing or any other Business Department.