Marketing - Long Distance Education

The profound changes that the world in general and the company in particular are experiencing are unprecedented in history: the ways in which consumers relate to brands and products; the use of technology in the organization; the increasingly intense competition; the search for a personalized, efficient and fast service at the same time; and, the heterogeneity of tastes and preferences, are just some examples of this new scenario. Given this context, the operation of a programme that prepares professionals specialized in marketing capable of focusing the various organizational units towards the market is of essential importance.

The Marketing programme provides the country with highly trained professionals with an innovative spirit, strategists who allow companies to plan and manage the entire marketing process from the identification of a market opportunity to the evaluation of results, always seeking financially profitable alternatives to the company.