Digital Communication

Móstoles, Móstoles, Spain

Shortlist

Performing ArtsMain Subject Area

Shortlist

Programme overview

Main Subject

Performing Arts

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Core Competencies and Knowledge Areas in the Bachelor’s Degree in Audiovisual Communication

Students in the Bachelor's Degree in Audiovisual Communication at Universidad Rey Juan Carlos (URJC) acquire a solid foundation across multiple dimensions of media, communication, and digital technology, preparing them to become versatile professionals in the audiovisual and digital content industries.

Journalistic Practice and Digital Impact: Understanding of fundamental concepts related to the practice of journalism and awareness of the impact of digitalization on contemporary journalistic workflows. Students learn to identify key theoretical approaches to the elements, structures, and influence of public communication within digital environments. They also gain knowledge of essential documentary tools for selecting, processing, retrieving, and evaluating data and information.
Audiovisual Narratives and Scriptwriting: Solid knowledge of the principles of audiovisual storytelling. Students are trained to identify and analyze the core components involved in script development and to understand the foundations of audiovisual language and production techniques.
Sociology and the Digital Society: Ability to describe and explain the sociological features of the digital society. Students become familiar with key concepts and theories related to consumption and leisure phenomena, as well as foundational principles in statistics, probability theory, and sampling techniques. They also gain insights into the main dimensions of economics as applied to digital contexts.
Organizational Communication and Digital Marketing: Identification of the communication dynamics within organizations. Knowledge of strategies for implementing digital marketing and advertising campaigns, understanding of digital business models, and familiarity with the legal framework governing digital communication in Spain and the European Union.
Web and Digital Content Production: Recognition of the socio-professional context in the production, organization, and publication of digital content across internet platforms. Students learn the basics of web structure and functioning, interactive professional applications, social community management, and digital content evaluation and verification.
Visual Language and Multimedia Expression: Understanding of image grammar, color theory, and composition. In-depth knowledge of photographic technology, digital image postproduction, 3D technology, animation and editing techniques, and virtual reality. Ability to identify and analyze expressive resources in graphic language, including text, image, and sound.
Digital Rights and Strategic Communication: Awareness of intellectual property rights related to digital content. Training in the use of strategic tools for automated campaign design and mastery of techniques for effective expression and content creation in digital media.
Audiovisual and Digital Production Techniques: Knowledge of presentation and voiceover techniques for audiovisual and digital media. Mastery of video and audio techniques, image editing processes, sound editing and mixing, and appropriate formats for online publishing.
Digital Activism and Creativity: Understanding the main areas of action in cyberactivism. Development of creative techniques for designing innovative communication projects tailored to digital platforms.
Neuroscience and Marketing: Familiarity with the application of neuroscience techniques in marketing processes, enhancing the strategic impact of audiovisual campaigns.
Digital Metrics and Branding: Competence in using digital metrics to assess audience interaction with content and services. Knowledge of oral communication principles, tools for social media analytics and results management, strategic brand management, personal branding, and the development and presentation of a professional digital portfolio.

Programme overview

Main Subject

Performing Arts

Degree

Other

Study Level

Undergraduate

Study Mode

On Campus

Core Competencies and Knowledge Areas in the Bachelor’s Degree in Audiovisual Communication

Journalistic Practice and Digital Impact: Understanding of fundamental concepts related to the practice of journalism and awareness of the impact of digitalization on contemporary journalistic workflows. Students learn to identify key theoretical approaches to the elements, structures, and influence of public communication within digital environments. They also gain knowledge of essential documentary tools for selecting, processing, retrieving, and evaluating data and information.
Audiovisual Narratives and Scriptwriting: Solid knowledge of the principles of audiovisual storytelling. Students are trained to identify and analyze the core components involved in script development and to understand the foundations of audiovisual language and production techniques.
Sociology and the Digital Society: Ability to describe and explain the sociological features of the digital society. Students become familiar with key concepts and theories related to consumption and leisure phenomena, as well as foundational principles in statistics, probability theory, and sampling techniques. They also gain insights into the main dimensions of economics as applied to digital contexts.
Organizational Communication and Digital Marketing: Identification of the communication dynamics within organizations. Knowledge of strategies for implementing digital marketing and advertising campaigns, understanding of digital business models, and familiarity with the legal framework governing digital communication in Spain and the European Union.
Web and Digital Content Production: Recognition of the socio-professional context in the production, organization, and publication of digital content across internet platforms. Students learn the basics of web structure and functioning, interactive professional applications, social community management, and digital content evaluation and verification.
Visual Language and Multimedia Expression: Understanding of image grammar, color theory, and composition. In-depth knowledge of photographic technology, digital image postproduction, 3D technology, animation and editing techniques, and virtual reality. Ability to identify and analyze expressive resources in graphic language, including text, image, and sound.
Digital Rights and Strategic Communication: Awareness of intellectual property rights related to digital content. Training in the use of strategic tools for automated campaign design and mastery of techniques for effective expression and content creation in digital media.
Audiovisual and Digital Production Techniques: Knowledge of presentation and voiceover techniques for audiovisual and digital media. Mastery of video and audio techniques, image editing processes, sound editing and mixing, and appropriate formats for online publishing.
Digital Activism and Creativity: Understanding the main areas of action in cyberactivism. Development of creative techniques for designing innovative communication projects tailored to digital platforms.
Neuroscience and Marketing: Familiarity with the application of neuroscience techniques in marketing processes, enhancing the strategic impact of audiovisual campaigns.
Digital Metrics and Branding: Competence in using digital metrics to assess audience interaction with content and services. Knowledge of oral communication principles, tools for social media analytics and results management, strategic brand management, personal branding, and the development and presentation of a professional digital portfolio.

Admission Requirements

IELTS

5.5+

PTE Academic

72+

TOEFL

59+

The documentation must be attached electronically. During the academic year, the physical presentation of the documentation that cannot be verified as digitally valid will be requested.

Starting Month(s)

Sep

Domestic

Starts from

5,300 EUR

Scholarships

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Digital Communication

Móstoles, Móstoles, Spain

Performing ArtsMain Subject Area

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Exam Scores

Important Dates

Tuition Fee

Domestic

Scholarships

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