Master of Sciences in Communication for Social and Behavior Change

The Master of Sciences in "Communication for Social and Behavior Change" enhances proficiency in various domains: To develop practical and applied skills from the perspective of social science specialists who study effective communication; To involve students in the development of research in the field of communication for behavior change and in the creation and implementation of effective communication campaigns; To prepare students for the application of social and behavioral theory in the field of research and communication programs; To develop students' competencies for the implementation of social and behavioral change strategies and in the realization of research, monitoring and evaluations in communication programs for social and behavioral change; To develop students' capacities to implement social and behavioral change communication strategies by drawing on relevant methods and interdisciplinary resources
Enable dialogue between social actors and government institutions to support sustainable policy and decision-making processes, and facilitate public discussion to promote, monitor and defend public policies using research data and best practices. Students in the Communication for Social and Behavioral Change program are prepared to be activists, advocates, organizers, campaign developers, researchers, and leaders for a variety of communities and groups. They develop a deep understanding of the various methodologies needed to communicate problems and facilitate change within communities, including: exploring strategic communication and management theories; researching development communication issues; the use of dynamic dialogue methods and media technologies; design and implementation of various campaigns; program management and strategic communication; evaluating projects and measuring their effectiveness, etc.