Marketing Management (BBA, 4 Years) 48 months Undergraduate Programme By University of Nicosia |TopUniversities
Programme Duration

48 monthsProgramme duration

Tuitionfee

10,140 EURTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.


The main educational competency/learning goals of the program are to:


  1. Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
  2. Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
  3. Enable students to identify the critical role of consumers as being central within the marketing process.
  4. Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
  5. Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.


The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries.  (https://www.cim.co.uk/membership/)


The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).


CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.


The partnership provides our students with exemptions on CIM qualifications in addition to their degree and makes them eligible to complete a CIM professional qualification through a set of reduced modules in addition to their degree. However, to be able to pursue the CIM’s qualifications after their graduation students must ensure that during their studies, they take the following courses:


MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship or MKTG-499 Marketing Practicum, PLUS 17 other Marketing Courses.


Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/


The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree.   Students will be exempt on an APL basis from:


  • CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
  • CIM Diploma in Professional Marketing (L6)
  • CIM Diploma in Professional Digital Marketing (L6)

With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5


Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.


The main educational competency/learning goals of the program are to:


  1. Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
  2. Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
  3. Enable students to identify the critical role of consumers as being central within the marketing process.
  4. Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
  5. Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.


The BBA Marketing Management degree is accredited by the Cyprus Agency of Quality Assurance and Accreditation in Higher Education, and D.O.A.T.A.P (Greece). The degree is also accredited by the UK Chartered Institute of Marketing (CIM), which is the world’s largest professional marketing body with members in over 120 countries and accredited study centres in more than 40 countries.  (https://www.cim.co.uk/membership/)


The University of Nicosia is listed as one of CIM’s University Partners (https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5).


CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications. CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers.


The partnership provides our students with exemptions on CIM qualifications in addition to their degree and makes them eligible to complete a CIM professional qualification through a set of reduced modules in addition to their degree. However, to be able to pursue the CIM’s qualifications after their graduation students must ensure that during their studies, they take the following courses:


MKTG-291 Marketing, MGT-281 Introduction to Management, and BADM-480 Task-Based Internship or MKTG-499 Marketing Practicum, PLUS 17 other Marketing Courses.


Our students can be listed as studying members with CIM. You can become a CIM studying member whilst studying in the BBA Marketing Management program and gain access to many benefits that will support your university studies and help to develop your career. For more information please visit: https://www.cim.co.uk/recognition-programme/university-partnerships/


The BBA Marketing Management is currently the only academic degree in marketing management in Cyprus, which is a CIM accredited degree.   Students will be exempt on an APL basis from:


  • CIM Certificate in Professional Marketing/Professional Digital Marketing (L4)
  • CIM Diploma in Professional Marketing (L6)
  • CIM Diploma in Professional Digital Marketing (L6)

With a relevant degree from a CIM Accredited Degree University, you have up to five years from graduating to complete the additional module(s) to gain your full qualification. For more information regarding the exceptions and modules please visit: https://www.cim.co.uk/qualifications/cim-accredited-degree/#section-5


Admission Requirements

6+
60+

Academic Admission


The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.


English Language Proficiency


The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.


  • IELTS – 6 and above
  • Anglia Examinations – Advanced and above
  • Cambridge GCE AS Level English Language – C and above
  • Cambridge GCE English A Levels – C and above
  • Cambridge IGCSE or GCSE English as a First language – C and above
  • Cambridge IGCSE or GCSE English as a Second language – B and above
  • IB English A: Literature SL & HL – 4 and above
  • IB English Standard Level (SL) – 5 and above
  • IB English High Level (HL) – 4 and above
  • Michigan Language Assessment (also known as Proficiency of Michigan) – 650 and above
  • Password Test – 6 and above
  • TOEFL (IBT) – 60 and above
  • Cambridge Exams (First Certificate) – 160 and above or Pass
  • Cambridge Exams (Proficiency Certificate) – 180 and above or Pass

4 Years
Feb
Sep

Tuition fees

Domestic
10,020 EUR
International
10,140 EUR

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