Marketing Management (BBA, 4 Years) - UNIC ATHENS 48 months Undergraduate Programme By University of Nicosia |TopUniversities
Programme Duration

48 monthsProgramme duration

Tuitionfee

18,000 EURTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Business Administration (BBA) in Marketing Management is an undergraduate study programme offered by the Department of Management, School of Business of the University of Nicosia. The programme explores the dynamic world of marketing, where creativity meets strategy, and where brands connect with consumers and other stakeholders. The BBA Marketing Management programme helps students dive into the fundamentals of marketing management and prepares them to influence tomorrow’s market trends with innovative strategies and impactful communication. It enables students to develop competencies and skills sought after by 21st century organizations. These include teamwork and collaboration, communication and interpersonal skills, critical thinking, problem solving, creativity, empathy, research and innovation. It encompasses of stimulating and engaging courses that cover a diverse range of marketing-related topics such as:  Digital Marketing, Marketing Research & Data Analytics, Consumer Behaviour, CSR & Sustainable Marketing, Consumer Behaviour, Social Media Marketing, Global & International Marketing, Neuromarketing, and AI Marketing.


The BBA Marketing Management programme aligns with the university’s mission by equipping future marketing leaders with the skills and knowledge to navigate complex business environments while responding to societal challenges. We aim to foster innovation, promote ethical decision-making, and leverage marketing practices that drive sustainable growth and enhance social well-being. Through an interdisciplinary curriculum and experiential learning opportunities, we prepare our students to create impactful strategies that meet the needs of both businesses and the communities they serve.


The programme contributes to and supports the mission of the School of Business: “The School of Business at UNIC educates effective leaders who will manage and successfully guide organizations, impacting societies sustainably, driven by and contributing to the acceleration of technological change.”


Aligned with the mission of the School, the BBA Marketing Management programme aims to provide students with advanced marketing content to develop a comprehensive understanding of the core marketing principles needed by successful business leaders. It also aims to equip them with the necessary skills and personal capabilities that will enable them to pursue successful careers in marketing in societies driven by sustainability and technological change or to prepare for postgraduate studies and research in the field of marketing.


The purpose of the programme is to provide high-quality academic education and professional training tailored to the modern needs of the economic and social environment. Additionally, the Marketing Management programme aspires to develop in students contemporary analytical skills and critical thinking, as well as a multidimensional analytical approach to thoughts and interpretations. Students are encouraged to consider multiple facets of a problem or situation. Rather than focusing on a single solution or viewpoint, a multidimensional approach involves analyzing various aspects, understanding the interplay between different factors, and integrating diverse perspectives to form a comprehensive understanding or strategy. By focusing on these skills, the programme aims to prepare students not just with theoretical knowledge, but with practical abilities to analyze and adapt to the constantly changing business and marketing environments.


Career Prospects

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.


Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.


Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree) or pursue professional qualifications as those offered by the UK Chartered Institute of Marketing.

Programme overview

Main Subject

Marketing

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The Bachelor of Business Administration (BBA) in Marketing Management is an undergraduate study programme offered by the Department of Management, School of Business of the University of Nicosia. The programme explores the dynamic world of marketing, where creativity meets strategy, and where brands connect with consumers and other stakeholders. The BBA Marketing Management programme helps students dive into the fundamentals of marketing management and prepares them to influence tomorrow’s market trends with innovative strategies and impactful communication. It enables students to develop competencies and skills sought after by 21st century organizations. These include teamwork and collaboration, communication and interpersonal skills, critical thinking, problem solving, creativity, empathy, research and innovation. It encompasses of stimulating and engaging courses that cover a diverse range of marketing-related topics such as:  Digital Marketing, Marketing Research & Data Analytics, Consumer Behaviour, CSR & Sustainable Marketing, Consumer Behaviour, Social Media Marketing, Global & International Marketing, Neuromarketing, and AI Marketing.


The BBA Marketing Management programme aligns with the university’s mission by equipping future marketing leaders with the skills and knowledge to navigate complex business environments while responding to societal challenges. We aim to foster innovation, promote ethical decision-making, and leverage marketing practices that drive sustainable growth and enhance social well-being. Through an interdisciplinary curriculum and experiential learning opportunities, we prepare our students to create impactful strategies that meet the needs of both businesses and the communities they serve.


The programme contributes to and supports the mission of the School of Business: “The School of Business at UNIC educates effective leaders who will manage and successfully guide organizations, impacting societies sustainably, driven by and contributing to the acceleration of technological change.”


Aligned with the mission of the School, the BBA Marketing Management programme aims to provide students with advanced marketing content to develop a comprehensive understanding of the core marketing principles needed by successful business leaders. It also aims to equip them with the necessary skills and personal capabilities that will enable them to pursue successful careers in marketing in societies driven by sustainability and technological change or to prepare for postgraduate studies and research in the field of marketing.


The purpose of the programme is to provide high-quality academic education and professional training tailored to the modern needs of the economic and social environment. Additionally, the Marketing Management programme aspires to develop in students contemporary analytical skills and critical thinking, as well as a multidimensional analytical approach to thoughts and interpretations. Students are encouraged to consider multiple facets of a problem or situation. Rather than focusing on a single solution or viewpoint, a multidimensional approach involves analyzing various aspects, understanding the interplay between different factors, and integrating diverse perspectives to form a comprehensive understanding or strategy. By focusing on these skills, the programme aims to prepare students not just with theoretical knowledge, but with practical abilities to analyze and adapt to the constantly changing business and marketing environments.


Career Prospects

Marketing is a field which is characterised by continuous changes and challenges. It is among the most rapidly growing areas of business and not-for-profit organisations, both nationally and internationally. Due to the highly competitive nature of the field and its rapidly evolving ‘character’ there is a requirement for competent graduates. Career opportunities at graduate level range from: customer relations management, advertising, product and brand management, business development, public relations, sales, market research, marketing planning, and distribution.


Graduates can find a job in a variety of sectors such as financial services and banking, professional services (for example, accounting, insurance, legal), manufacturing, non-profit organisations, tertiary education, and in fashion and retail.


Access to Further Studies

Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree) or pursue professional qualifications as those offered by the UK Chartered Institute of Marketing.

Admission Requirements

60+
24+
6+
Academic Admission

The minimum admission requirement for an Undergraduate (1st Cycle/Bachelor’s) Degree is a recognised High School Leaving Certificate (HSLC) or equivalent internationally recognized qualifications, including the International Baccalaureate (IB) Diploma with a minimum total of 24/45 points and successful completion of the core components.

Students with a lower than 7.5/10 or 15/20 or equivalent, HSLC grade depending on the grading system of the country issuing the HSLC, or who are admitted on the basis of an IB Diploma with a total score below 24/45, are provided with extra academic guidance and monitoring during the first year of their studies.

Furthermore, applicants eligible for admission to undergraduate programmes under the Greek legal framework, which establishes minimum admission criteria, include:

a) Greek or foreign nationals holding a General High School Diploma (ΓΕ.Λ.) or a Vocational High School Diploma (ΕΠΑ.Λ.) with an average grade in the four (4) nationwide examination subjects equal to or greater than the minimum admission threshold. This threshold is determined by multiplying the lowest average grade among all examinees within a given scientific field by a coefficient of 0.8 in the year of participation.

b) Holders of equivalent secondary education diplomas from recognized foreign schools in Greece (level 4 of the National Qualifications Framework).

c) Holders of international secondary education diplomas issued by schools in Greece or abroad, foreign nationals with an equivalent high school diploma, or an equivalent vocational education qualification granting them the right to access higher education institutions in the country where they studied.

d) For graduates mentioned in point (a) before the academic year 2021-2022, as well as holders of a first-cycle degree, the terms and conditions for selection and admission are set by the parent institution (University of Nicosia) as outlined in the first paragraph of section 1.2.

English Language Proficiency

The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.

  • IELTS – 6 and above
  • Anglia Examinations – Advanced and above
  • Cambridge GCE AS Level English Language – C and above
  • Cambridge GCE English A Levels – C and above
  • Cambridge IGCSE or GCSE English as a First language – C and above
  • Cambridge IGCSE or GCSE English as a Second language – B and above
  • IB English A: Literature SL & HL – 4 and above
  • IB English Standard Level (SL) – 5 and above
  • IB English High Level (HL) – 4 and above
  • Michigan Language Assessment (also known as Proficiency of Michigan) – 650 and above
  • Password Test – 6 and above
  • TOEFL (IBT) – 60 and above
  • Cambridge Exams (First Certificate) – 160 and above or Pass
  • Cambridge Exams (Proficiency Certificate) – 180 and above or Pass

4 Years
Oct

Domestic
15,480 EUR
International
18,000 EUR

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