General Business [BBA] Undergraduate Programme By Eastern Michigan University |TopUniversities

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The  Bachelor of Business Administration  in  General Business  prepares students for a wide variety of leadership roles in the dynamic business world. This major allows students to supplement the basic business core with business electives from at least two different business functional areas such as Accounting, Finance, Management, Marketing, Supply Chain Management, etc. Students can tailor this major to fit their interests. If you’re interested in being a leader in helping organizations meet their goals, a Bachelor of Business Administration in General Business could be your first step toward a rewarding career in private, public, or non-profit sectors of business. 

Learn

Earning the Bachelor of Business Administration with a General Business major, you’ll learn about all aspects of business through the business core classes plus you will learn about important management skills, management responsibility and ethics, human resources, and entrepreneurship. Your elective choices come from at least two different business functional areas in the College of Business: Accounting, Computer Information Systems, Finance, International Business, Business Law, Management, Marketing, and Supply Chain Management. Your courses use real-world exercises and case studies to bring home the concepts being taught.

Opportunities

While pursuing this degree, students are encouraged to participate in one of many student clubs found in the COB, and also students are encouraged to look for internship opportunities to get professional work experience related to their chosen careers.

Many graduates with a General Business major begin as management trainees or assistant managers with advancement opportunities leading to higher management positions. Advancement in management is often much quicker than in more technical fields.

Programme overview

Main Subject

Business and Management Studies

Degree

BBA

Study Level

Undergraduate

Study Mode

On Campus

The  Bachelor of Business Administration  in  General Business  prepares students for a wide variety of leadership roles in the dynamic business world. This major allows students to supplement the basic business core with business electives from at least two different business functional areas such as Accounting, Finance, Management, Marketing, Supply Chain Management, etc. Students can tailor this major to fit their interests. If you’re interested in being a leader in helping organizations meet their goals, a Bachelor of Business Administration in General Business could be your first step toward a rewarding career in private, public, or non-profit sectors of business. 

Learn

Earning the Bachelor of Business Administration with a General Business major, you’ll learn about all aspects of business through the business core classes plus you will learn about important management skills, management responsibility and ethics, human resources, and entrepreneurship. Your elective choices come from at least two different business functional areas in the College of Business: Accounting, Computer Information Systems, Finance, International Business, Business Law, Management, Marketing, and Supply Chain Management. Your courses use real-world exercises and case studies to bring home the concepts being taught.

Opportunities

While pursuing this degree, students are encouraged to participate in one of many student clubs found in the COB, and also students are encouraged to look for internship opportunities to get professional work experience related to their chosen careers.

Many graduates with a General Business major begin as management trainees or assistant managers with advancement opportunities leading to higher management positions. Advancement in management is often much quicker than in more technical fields.

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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