BS in Marketing/Accelerated MAIS in Interdisciplinary Studies (Energy and Sustainability Concentration) Undergraduate Programme By George Mason University |TopUniversities

BS in Marketing/Accelerated MAIS in Interdisciplinary Studies (Energy and Sustainability Concentration)

Subject Ranking

# 501-550QS Subject Rankings

Main Subject Area

Environmental SciencesMain Subject Area

Programme overview

Main Subject

Environmental Sciences

Degree

BS

Study Level

Undergraduate

The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation. Marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. The MAIS is for students who seek a master’s degree that integrates knowledge from several disciplines. It addresses the rapidly evolving demand for unique graduate study by promoting advanced scholarship that transcends traditional disciplinary boundaries. Applicants must show a capacity for original thought in cross disciplinary research. There may be additional skills required of students applying to specific concentrations. Students will be admitted only if the program can assign to them a faculty advisor appropriate for the intended course of study. Students can pursue one of the following structured interdisciplinary concentrations: Community college teaching (in communication, English, information systems, math, Spanish, or TESL); Computational social science; Energy and sustainability; Film and video studies; Folklore studies; Higher education (administration or student affairs); Neuroethics; Religion, culture, and values ; Social entrepreneurship; Social justice and human rights; War and the military in society; Women and gender studies. Students also have the opportunity to design an individualized concentration to meet the special needs of their careers in Individualized studies. Highly qualified undergraduates in major may apply to the accelerated master’s degree in interdisciplinary studies. If accepted, and depending on their undergraduate major, students will be able to earn a bachelor’s degree in their major and a master’s degree in interdisciplinary studies with a concentration in energy and sustainability after satisfactory completion of 150 credits, sometimes within five years.

Programme overview

Main Subject

Environmental Sciences

Degree

BS

Study Level

Undergraduate

The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation. Marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. The MAIS is for students who seek a master’s degree that integrates knowledge from several disciplines. It addresses the rapidly evolving demand for unique graduate study by promoting advanced scholarship that transcends traditional disciplinary boundaries. Applicants must show a capacity for original thought in cross disciplinary research. There may be additional skills required of students applying to specific concentrations. Students will be admitted only if the program can assign to them a faculty advisor appropriate for the intended course of study. Students can pursue one of the following structured interdisciplinary concentrations: Community college teaching (in communication, English, information systems, math, Spanish, or TESL); Computational social science; Energy and sustainability; Film and video studies; Folklore studies; Higher education (administration or student affairs); Neuroethics; Religion, culture, and values ; Social entrepreneurship; Social justice and human rights; War and the military in society; Women and gender studies. Students also have the opportunity to design an individualized concentration to meet the special needs of their careers in Individualized studies. Highly qualified undergraduates in major may apply to the accelerated master’s degree in interdisciplinary studies. If accepted, and depending on their undergraduate major, students will be able to earn a bachelor’s degree in their major and a master’s degree in interdisciplinary studies with a concentration in energy and sustainability after satisfactory completion of 150 credits, sometimes within five years.

Admission Requirements

6.5+
Other English Language requirements: Students are required to have paper-based TOEFL of 570 and 230 on the computer-based TOEFL ; overall band score of 59 on the Pearson Test of English.

Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

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