BS in Marketing/Accelerated MPP in Public Policy 60 months Undergraduate Programme By George Mason University |TopUniversities

BS in Marketing/Accelerated MPP in Public Policy

Programme Duration

60 monthsProgramme duration

Main Subject Area

Public PolicyMain Subject Area

Programme overview

Main Subject

Public Policy

Degree

BS

Study Level

Undergraduate

The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation. Marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. The master’s program in public policy leads to a degree for aspiring or experienced professionals who seek career advancement through cutting-edge education and training in policy analysis and development in increasingly technical and global environments. The program prepares students to be reflective practitioners who develop, implement, manage, analyze, evaluate, and effect innovative change in the public and private sectors through a course of study that emphasizes the fundamentals of policy development; the role of technology, analytic assessment, and modeling for policy evaluation; and the implications of international and global perspectives on policy formation. Highly qualified undergraduates in major may apply to the accelerated Master of Public Policy (MPP) program. If accepted students will be able to earn a bachelor’s degree in their major and the Master of Public Policy with a reduced number of overall credits and within a reduced time frame, sometimes within five years.

Programme overview

Main Subject

Public Policy

Degree

BS

Study Level

Undergraduate

The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation. Marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. The master’s program in public policy leads to a degree for aspiring or experienced professionals who seek career advancement through cutting-edge education and training in policy analysis and development in increasingly technical and global environments. The program prepares students to be reflective practitioners who develop, implement, manage, analyze, evaluate, and effect innovative change in the public and private sectors through a course of study that emphasizes the fundamentals of policy development; the role of technology, analytic assessment, and modeling for policy evaluation; and the implications of international and global perspectives on policy formation. Highly qualified undergraduates in major may apply to the accelerated Master of Public Policy (MPP) program. If accepted students will be able to earn a bachelor’s degree in their major and the Master of Public Policy with a reduced number of overall credits and within a reduced time frame, sometimes within five years.

Admission Requirements

6.5+
Other English Language requirements: Students are required to have paper-based TOEFL of 570 and 230 on the computer-based TOEFL ; overall band score of 59 on the Pearson Test of English.

60 Months
Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

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