BS in Marketing/Accelerated MAIS in Interdisciplinary Studies (Women and Gender Studies Concentration)
Jan-2000Starting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
BS
Study Level
Undergraduate
The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation. Marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. The concentration in women and gender studies promotes advanced scholarship that transcends traditional boundaries. Students combine required coursework in women and gender studies with courses in a discipline of interest such as history, literature, sociology, anthropology, health, education, philosophy, social work, conflict analysis and resolution, or the arts. Highly qualified undergraduates majors may apply to the accelerated master’s degree in interdisciplinary studies with a concentration in women and gender studies. If accepted, and depending on their undergraduate major, students will be able to earn a bachelor’s degree in their major and a master’s degree in interdisciplinary studies with a concentration in women and gender studies after satisfactory completion of 150 credits, sometime within five years.
Programme overview
Main Subject
Communication and Media Studies
Degree
BS
Study Level
Undergraduate
The BS in marketing (MKTG) prepares students for a broad range of global and domestic career options in market and consumer research, brand management, advertising, customer relationship management, new market and business development, and marketing strategy. Marketing opportunities are increasing in the new economy as firms, government agencies, and nonprofit organizations adopt a market orientation. Marketing major provides students with a solid background in marketing concepts and practices, with emphasis on market analysis and planning, research, and consumer behavior. Because marketing draws on a variety of disciplines for its foundation and is practiced globally, marketing majors are encouraged to take electives in related fields such as psychology, sociology, economics, public policy, international studies, computer science, and foreign languages. The concentration in women and gender studies promotes advanced scholarship that transcends traditional boundaries. Students combine required coursework in women and gender studies with courses in a discipline of interest such as history, literature, sociology, anthropology, health, education, philosophy, social work, conflict analysis and resolution, or the arts. Highly qualified undergraduates majors may apply to the accelerated master’s degree in interdisciplinary studies with a concentration in women and gender studies. If accepted, and depending on their undergraduate major, students will be able to earn a bachelor’s degree in their major and a master’s degree in interdisciplinary studies with a concentration in women and gender studies after satisfactory completion of 150 credits, sometime within five years.
Admission Requirements
7+
110+
80+
59+
Other English Language requirements: Students are required to have paper-based TOEFL of 570 and 230 on the computer-based TOEFL ; overall band score of 59 on the Pearson Test of English.
Jan-2000
Tuition fees
Domestic
0 USD
International
0 USD
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