Master's Degree in Strategic Planning in Advertising and Public Relations 12 months Postgraduate Programme By Universitat Autònoma de Barcelona |TopUniversities
Subject Ranking

# 101-150QS Subject Rankings

Programme Duration

12 monthsProgramme duration

Tuitionfee

4,500 EURTuition Fee/year

Main Subject Area

Communication and Media StudiesMain Subject Area

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

The master's degree in Strategic Planning in Advertising and Public Relations provides advanced and specialised knowledge in advertising strategies, as a curricular foundation for the training of future experts in strategic planners and market research, as well as for the research training needed to be later admitted to a doctoral programme. It responds to the need in the advertising, public relations and market research sector for professionals trained in persuasive communication and with a high level of knowledge in branding strategies. The master's degree in Strategic Planning truly represents postgraduate level training in Communication and Branding, with an inter-disciplinary profile integrating knowledge in communication and marketing.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

On Campus

The master's degree in Strategic Planning in Advertising and Public Relations provides advanced and specialised knowledge in advertising strategies, as a curricular foundation for the training of future experts in strategic planners and market research, as well as for the research training needed to be later admitted to a doctoral programme. It responds to the need in the advertising, public relations and market research sector for professionals trained in persuasive communication and with a high level of knowledge in branding strategies. The master's degree in Strategic Planning truly represents postgraduate level training in Communication and Branding, with an inter-disciplinary profile integrating knowledge in communication and marketing.

Admission Requirements

Degree certificate in Advertising and Public Relations.

Degree certificate in other areas within the field of Communications Studies, such as Journalism, Audiovisual Communication, Communication, Social Communication, Cultural Communication, Digital Communication, Art and Communication, or similar.

Degree certificate in areas related to the Social Sciences or the Humanities, such as:

  • Economics and Business Studies
  • Business Management and Administration
  • Marketing and Market Research
  • Anthropology
  • Psychology
  • Sociology
  • And other equivalent qualifications in the aforementioned areas.
Spanish level C or above.

1 Year
Sep

Tuition fees

Domestic
1,660 EUR
International
4,500 EUR

Scholarships

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