Creative Industries (MSc)

The UK has the largest creative sector in Europe, and government and business increasingly recognise its importance in generating jobs, wealth and public engagement. It is therefore critical to understand the key particularities and principles in managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design. Birkbeck’s MSc Creative Industries is ideal for those who want to understand how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. This programme will consider the theoretical foundations of management within the creative industries, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how students can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real-world issues will enhance their career development and equip students for a range of management roles.