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Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. This programme provides a comprehensive understanding of the relevance and necessity of marketing. Students will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. Students will also develop objective insights into the subject matter; and learn about marketing decision-making processes. The programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. This programme provides a comprehensive understanding of the relevance and necessity of marketing. Students will be introduced to marketing theory, marketing mixes, and current issues and future trends of marketing and be confronted with a number of relevant issues, including branding, customer relationship management, e-marketing and green marketing. Students will also develop objective insights into the subject matter; and learn about marketing decision-making processes. The programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.
Admission Requirements
6+
2+
Jan-2000
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
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Marketing (MSc)
Bloomsbury (Central London) Campus, London, United Kingdom
12 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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