Your input will help us improve your experience.You can close this popup to continue using the website or choose an option below to register in or login.
This innovative course offers students with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables students to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. Students will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. This programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. This programme is accredited by the Chartered Institute of Marketing (CIM).
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
This innovative course offers students with cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables students to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. Students will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. This programme attracts students from both the public and private sectors, including administrators, clerical workers and managers, as well as the self-employed. This programme is accredited by the Chartered Institute of Marketing (CIM).
Admission Requirements
6+
1200+
83+
Jan-2000
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing (BSc)
Bloomsbury (Central London) Campus, London, United Kingdom
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
More programmes from the university
Arts and Humanities (6)
Ancient History and Archaeology (BA)
Ancient History and Archaeology (BA)
Ancient History and Archaeology (BA)
Ancient History and Archaeology (BA)
Ancient History and Archaeology with Foundation Year (BA)
Ancient History and Archaeology with Foundation Year (BA)
Archaeology (BA)
Archaeology (BA)
Archaeology (BA)
Archaeology (BA)
Archaeology with Foundation Year (BA)
Archaeology with Foundation Year (BA)
Classical Studies (BA)
Classical Studies (BA)
Classical Studies (BA)
Classical Studies (BA)
Classical Studies with Foundation Year (BA)
Classical Studies with Foundation Year (BA)
Classics (BA)
Classics (BA)
Classics (BA)
Classics (BA)
Creative Writing (BA)
Creative Writing (BA)
Creative Writing (BA)
Creative Writing (BA)
Creative Writing and English (BA)
Creative Writing and English (BA)
Creative Writing and English (BA)
Creative Writing and English (BA)
English (BA)
English (BA)
English (BA)
English (BA)
English with Foundation Year (BA)
English with Foundation Year (BA)
English with Foundation Year (BA)
English with Foundation Year (BA)
Geography (BSc)
Geography (BSc)
Geography (BSc)
Geography (BSc)
Geography with Foundation Year (BSc)
Geography with Foundation Year (BSc)
History (BA)
History (BA)
History (BA)
History (BA)
History of Art with Foundation Year (BA)
History of Art with Foundation Year (BA)
History with Foundation Year (BA)
History with Foundation Year (BA)
Japanese Studies (BA)
Japanese Studies (BA)
Japanese Studies (BA)
Japanese Studies (BA)
Japanese Studies with Foundation Year (BA)
Japanese Studies with Foundation Year (BA)
Japanese Studies with International Experience (BA)
Japanese Studies with International Experience (BA)
Liberal Arts (BA)
Liberal Arts (BA)
Liberal Arts (BA)
Liberal Arts (BA)
Liberal Arts with Foundation Year (BA)
Liberal Arts with Foundation Year (BA)
Modern Languages (French, German, Italian, Japanese, Portuguese, Spanish) (BA)
Modern Languages (French, German, Italian, Japanese, Portuguese, Spanish) (BA)
Modern Languages (French, German, Italian, Japanese, Portuguese, Spanish) (BA)
Modern Languages (French, German, Italian, Japanese, Portuguese, Spanish) (BA)
Modern Languages (French, German, Italian, Japanese, Spanish) with Foundation Year (BA)
Modern Languages (French, German, Italian, Japanese, Spanish) with Foundation Year (BA)
Modern Languages (French, German, Italian, Japanese, Spanish) with Foundation Year (BA)
Modern Languages (French, German, Italian, Japanese, Spanish) with Foundation Year (BA)
Modern Languages with International Experience (BA)
Modern Languages with International Experience (BA)
Philosophy (BA)
Philosophy (BA)
Philosophy (BA)
Philosophy (BA)
Philosophy with Foundation Year (BA)
Philosophy with Foundation Year (BA)
Business and Management (6)
Accounting (BSc)
Accounting (BSc)
Accounting (BSc)
Accounting (BSc)
Business (BSc)
Business (BSc)
Business (BSc)
Business (BSc)
Business with Foundation Year (BSc)
Business with Foundation Year (BSc)
Business with Foundation Year (BSc)
Business with Foundation Year (BSc)
International Business (BSc)
International Business (BSc)
International Business (BSc)
International Business (BSc)
Management (BSc)
Management (BSc)
Management (BSc)
Management (BSc)
Marketing (BSc)
Marketing (BSc)
Marketing (BSc)
Marketing (BSc)
Engineering and Technology (6)
Computing (BSc)
Computing (BSc)
Computing with Foundation Year (BSc)
Computing with Foundation Year (BSc)
Data Science and Computing (BSc)
Data Science and Computing (BSc)
Data Science and Computing (BSc)
Data Science and Computing (BSc)
Data Science and Computing with Foundation Year (BSc)
Data Science and Computing with Foundation Year (BSc)
Life Sciences and Medicine (6)
Biomedicine (BSc)
Biomedicine (BSc)
Biomedicine (BSc)
Biomedicine (BSc)
Biomedicine with Advanced Pathways (MSci)
Biomedicine with Advanced Pathways (MSci)
Biomedicine with Foundation Year (BSc)
Biomedicine with Foundation Year (BSc)
Business Psychology (BSc)
Business Psychology (BSc)
Business Psychology (BSc)
Business Psychology (BSc)
Psychology (BSc)
Psychology (BSc)
Psychology (BSc)
Psychology (BSc)
Psychosocial Studies (BA)
Psychosocial Studies (BA)
Psychosocial Studies (BA)
Psychosocial Studies (BA)
Psychosocial Studies with Foundation Year (BA)
Psychosocial Studies with Foundation Year (BA)
Natural Sciences (6)
Environment and Sustainability (BSc)
Environment and Sustainability (BSc)
Environment and Sustainability (BSc)
Environment and Sustainability (BSc)
Environment and Sustainability with Foundation Year (BSc)
Environment and Sustainability with Foundation Year (BSc)
Geology (BSc)
Geology (BSc)
Geology (BSc)
Geology (BSc)
Geology (BSc)
Geology (BSc)
Social Sciences and Management (6)
Criminology and Criminal Justice (BSc)
Criminology and Criminal Justice (BSc)
Criminology and Criminal Justice (BSc)
Criminology and Criminal Justice (BSc)
Culinary Industry Management (BBA)
Culinary Industry Management (BBA)
Economics (BSc)
Economics (BSc)
Economics (BSc)
Economics (BSc)
Economics and Business (BSc)
Economics and Business (BSc)
Economics and Business (BSc)
Economics and Business (BSc)
Economics and Business with Foundation Year (BSc)
Economics and Business with Foundation Year (BSc)
Economics with Foundation Year (BSc)
Economics with Foundation Year (BSc)
Film and Media (BA)
Film and Media (BA)
Film and Media (BA)
Film and Media (BA)
Film and Media with Foundation Year (BA)
Film and Media with Foundation Year (BA)
Film and Media with Foundation Year (BA)
Film and Media with Foundation Year (BA)
Financial Economics (BSc)
Financial Economics (BSc)
Financial Economics (BSc)
Financial Economics (BSc)
Financial Economics with Foundation Year (BSc)
Financial Economics with Foundation Year (BSc)
Global Politics and International Relations (BA)
Global Politics and International Relations (BA)
Global Politics and International Relations (BA)
Global Politics and International Relations (BA)
Global Politics and International Relations with Foundation Year (BA)
Global Politics and International Relations with Foundation Year (BA)
Journalism and Media (BA)
Journalism and Media (BA)
Journalism and Media (BA)
Journalism and Media (BA)
Journalism and Media with Foundation Year (BA)
Journalism and Media with Foundation Year (BA)
Law (LLB)
Law (LLB)
Law (LLB)
Law (LLB)
Law with Foundation Year (LLB)
Law with Foundation Year (LLB)
Politics (BA)
Politics (BA)
Politics (BA)
Politics (BA)
Politics with Foundation Year (BA)
Politics with Foundation Year (BA)
Politics, Philosophy and History (BA)
Politics, Philosophy and History (BA)
Politics, Philosophy and History (BA)
Politics, Philosophy and History (BA)
Arts and Humanities (6)
Applied Linguistics and Communication (MA)
Applied Linguistics and Communication (MA)
Applied Linguistics and Communication (MA)
Applied Linguistics and Communication (MA)
Classical Civilisation (MA)
Classical Civilisation (MA)
Classical Civilisation (MA)
Classical Civilisation (MA)
Classics (MA)
Classics (MA)
Classics (MA)
Classics (MA)
Comparative Literary and Cultural Studies (French, German, Italian, Japanese, Spanish) (MRes)
Comparative Literary and Cultural Studies (French, German, Italian, Japanese, Spanish) (MRes)
Contemporary History and Politics (MA)
Contemporary History and Politics (MA)
Creative Writing (MA)
Creative Writing (MA)
Creative Writing (MA)
Creative Writing (MA)
European History (MA)
European History (MA)
European History (MA)
European History (MA)
Geography (MSc)
Geography (MSc)
Geography (MSc)
Geography (MSc)
Historical Research (MA)
Historical Research (MA)
Historical Research (MA)
Historical Research (MA)
History (MRes)
History (MRes)
History (MRes)
History (MRes)
History of Art (MA)
History of Art (MA)
History of Art (MA)
History of Art (MA)
History of Photography (MA)
History of Photography (MA)
History of Photography (MA)
History of Photography (MA)
MFA (Master of Fine Art) Creative Writing
MFA (Master of Fine Art) Creative Writing
MFA (Master of Fine Art) Creative Writing
MFA (Master of Fine Art) Creative Writing
Museum Cultures (MA)
Museum Cultures (MA)
Museum Cultures (MA)
Museum Cultures (MA)
Museum Cultures with Collections Management (MA)
Museum Cultures with Collections Management (MA)
Museum Cultures with Curating (MA)
Museum Cultures with Curating (MA)
Museum Cultures with Curating (MA)
Museum Cultures with Curating (MA)
Philosophy (MA)
Philosophy (MA)
Philosophy (MA)
Philosophy (MA)
Philosophy (MRes)
Philosophy (MRes)
Philosophy (MRes)
Philosophy (MRes)
Screenwriting (MA)
Screenwriting (MA)
Screenwriting (MA)
Screenwriting (MA)
Theatre Directing (MFA)
Theatre Directing (MFA)
Business and Management (6)
Creative Industries (MSc)
Creative Industries (MSc)
Finance (MSc)
Finance (MSc)
Finance (MSc)
Finance (MSc)
International Business (MSc)
International Business (MSc)
International Business (MSc)
International Business (MSc)
Management (MRes)
Management (MRes)
Management (MRes)
Management (MRes)
Management (MSc)
Management (MSc)
Management (MSc)
Management (MSc)
Management Consultancy and Organisational Change (MSc)
Management Consultancy and Organisational Change (MSc)
Management Consultancy and Organisational Change (MSc)
Management Consultancy and Organisational Change (MSc)
Management and Finance (MSc)
Management and Finance (MSc)
Management and Finance (MSc)
Management and Finance (MSc)
Management with Business Innovation (MSc)
Management with Business Innovation (MSc)
Management with Business Innovation (MSc)
Management with Business Innovation (MSc)
Management with International Business (MSc)
Management with International Business (MSc)
Management with International Business (MSc)
Management with International Business (MSc)
Management with Marketing (MSc)
Management with Marketing (MSc)
Management with Marketing (MSc)
Management with Marketing (MSc)
Marketing (MSc)
Marketing (MSc)
Marketing (MSc)
Marketing (MSc)
Engineering and Technology (6)
Chemical Research (MRes)
Chemical Research (MRes)
Chemical Research (MRes)
Chemical Research (MRes)
Computer Science (MRes)
Computer Science (MRes)
Computer Science (MSc)
Computer Science (MSc)
Computer Science (MSc)
Computer Science (MSc)
Data Science (MSc)
Data Science (MSc)
Data Science (MSc)
Data Science (MSc)
Geographic Data Science (MSc)
Geographic Data Science (MSc)
Geographic Data Science (MSc)
Geographic Data Science (MSc)
Life Sciences and Medicine (6)
Analytical Bioscience (MSc)
Analytical Bioscience (MSc)
Analytical Bioscience (MSc)
Analytical Bioscience (MSc)
Bioinformatics (MRes)
Bioinformatics (MRes)
Bioinformatics (MRes)
Bioinformatics (MRes)
Bioinformatics (MSc)
Bioinformatics (MSc)
Bioinformatics (MSc)
Bioinformatics (MSc)
Cognition and Computation (MA)
Cognition and Computation (MA)
Cognition and Computation (MA)
Cognition and Computation (MA)
Cognition and Computation (MSc)
Cognition and Computation (MSc)
Cognition and Computation (MSc)
Cognition and Computation (MSc)
Cognitive Neuroscience and Neuropsychology (MA)
Cognitive Neuroscience and Neuropsychology (MA)
Cognitive Neuroscience and Neuropsychology (MA)
Cognitive Neuroscience and Neuropsychology (MA)
Cognitive Neuroscience and Neuropsychology (MSc)
Cognitive Neuroscience and Neuropsychology (MSc)
Cognitive Neuroscience and Neuropsychology (MSc)
Cognitive Neuroscience and Neuropsychology (MSc)
Educational Neuroscience (MA)
Educational Neuroscience (MA)
Educational Neuroscience (MA)
Educational Neuroscience (MA)
Educational Neuroscience (MSc)
Educational Neuroscience (MSc)
Educational Neuroscience (MSc)
Educational Neuroscience (MSc)
Global Infectious Diseases (MRes)
Global Infectious Diseases (MRes)
Global Infectious Diseases (MRes)
Global Infectious Diseases (MRes)
Health and Clinical Psychological Sciences (MA)
Health and Clinical Psychological Sciences (MA)
Health and Clinical Psychological Sciences (MA)
Health and Clinical Psychological Sciences (MA)
Health and Clinical Psychological Sciences (MSc)
Health and Clinical Psychological Sciences (MSc)
Health and Clinical Psychological Sciences (MSc)
Health and Clinical Psychological Sciences (MSc)
Medical Humanities: Bodies, Cultures and Ideas (MA)
Medical Humanities: Bodies, Cultures and Ideas (MA)
Medical Humanities: Bodies, Cultures and Ideas (MA)
Medical Humanities: Bodies, Cultures and Ideas (MA)
Microbiology (MSc)
Microbiology (MSc)
Microbiology (MSc)
Microbiology (MSc)
Organizational Psychology (MSc)
Organizational Psychology (MSc)
Organizational Psychology (MSc)
Organizational Psychology (MSc)
Psychoanalytic Studies (MA)
Psychoanalytic Studies (MA)
Psychoanalytic Studies (MA)
Psychoanalytic Studies (MA)
Psychodynamic Counselling and Psychotherapy (MSc)
Psychodynamic Counselling and Psychotherapy (MSc)
Psychodynamics of Human Development (MSc)
Psychodynamics of Human Development (MSc)
Psychological Research Methods (MSc)
Psychological Research Methods (MSc)
Psychological Research Methods (MSc)
Psychological Research Methods (MSc)
Psychology (MRes)
Psychology (MRes)
Psychology (MRes)
Psychology (MRes)
Psychology (MSc)
Psychology (MSc)
Psychology (MSc)
Psychology (MSc)
Psychosocial Studies (MA)
Psychosocial Studies (MA)
Structural Biology (MRes)
Structural Biology (MRes)
Structural Molecular Biology (MSc)
Structural Molecular Biology (MSc)
Structural Molecular Biology (MSc)
Structural Molecular Biology (MSc)
Natural Sciences (6)
Analytical Chemistry (MSc)
Analytical Chemistry (MSc)
Analytical Chemistry (MSc)
Analytical Chemistry (MSc)
Climate Change (MSc)
Climate Change (MSc)
Climate Change (MSc)
Climate Change (MSc)
Environment and Sustainability (MSc)
Environment and Sustainability (MSc)
Environment and Sustainability (MSc)
Environment and Sustainability (MSc)
Social Sciences and Management (6)
Applied Statistics (MSc)
Applied Statistics (MSc)
Applied Statistics (MSc)
Applied Statistics (MSc)
Applied Statistics and Financial Modelling (MSc)
Applied Statistics and Financial Modelling (MSc)
Applied Statistics and Financial Modelling (MSc)
Applied Statistics and Financial Modelling (MSc)
Constitutional Politics, Law and Theory (LLM)
Constitutional Politics, Law and Theory (LLM)
Criminal Law and Criminal Justice (LLM)
Criminal Law and Criminal Justice (LLM)
Criminal Law and Criminal Justice (LLM)
Criminal Law and Criminal Justice (LLM)
Criminal Law and Criminal Justice (MA)
Criminal Law and Criminal Justice (MA)
Criminal Law and Criminal Justice (MA)
Criminal Law and Criminal Justice (MA)
Criminology (MSc)
Criminology (MSc)
Criminology (MSc)
Criminology (MSc)
Culinary Innovation Management (MSc)
Culinary Innovation Management (MSc)
Culture, Diaspora, Ethnicity (MA)
Culture, Diaspora, Ethnicity (MA)
Culture, Diaspora, Ethnicity (MA)
Culture, Diaspora, Ethnicity (MA)
Developmental Sciences (MA)
Developmental Sciences (MA)
Developmental Sciences (MA)
Developmental Sciences (MA)
Developmental Sciences (MSc)
Developmental Sciences (MSc)
Developmental Sciences (MSc)
Developmental Sciences (MSc)
Digital Media Culture (MA)
Digital Media Culture (MA)
Digital Media Culture (MA)
Digital Media Culture (MA)
Digital Media Design (MA)
Digital Media Design (MA)
Digital Media Design (MA)
Digital Media Design (MA)
Digital Media Management (MA)
Digital Media Management (MA)
Digital Media Management (MA)
Digital Media Management (MA)
Economics (MSc)
Economics (MSc)
Economics (MSc)
Economics (MSc)
Film Programming and Curating (MA)
Film Programming and Curating (MA)
Film Programming and Curating (MA)
Film Programming and Curating (MA)
Film and Screen Media (MA)
Film and Screen Media (MA)
Film and Screen Media (MA)
Film and Screen Media (MA)
Financial Economics (MSc)
Financial Economics (MSc)
Financial Economics (MSc)
Financial Economics (MSc)
Global Political Economy (MSc)
Global Political Economy (MSc)
Global Political Economy (MSc)
Global Political Economy (MSc)
Government, Policy and Politics (MSc)
Government, Policy and Politics (MSc)
Government, Policy and Politics (MSc)
Government, Policy and Politics (MSc)
Human Resource Development and Consultancy (MSc)
Human Resource Development and Consultancy (MSc)
Human Resource Development and Consultancy (MSc)
Human Resource Development and Consultancy (MSc)
Human Resource Management (MSc)
Human Resource Management (MSc)
International Security and Global Governance (MSc)
International Security and Global Governance (MSc)
International Security and Global Governance (MSc)
International Security and Global Governance (MSc)
Journalism (MA)
Journalism (MA)
Journalism (MA)
Journalism (MA)
Law General (LLM)
Law General (LLM)
Law General (LLM)
Law General (LLM)
Politics (MRes)
Politics (MRes)
Politics (MRes)
Politics (MRes)
Politics, Philosophy and Economics (MSc)
Politics, Philosophy and Economics (MSc)
Politics, Philosophy and Economics (MSc)
Politics, Philosophy and Economics (MSc)
Public Policy and Management (MSc)
Public Policy and Management (MSc)
Public Policy and Management (MSc)
Public Policy and Management (MSc)
Qualifying Law Degree (LLM)
Qualifying Law Degree (LLM)
Social Research (MSc)
Social Research (MSc)
Social Research (MSc)
Social Research (MSc)
Social Research and Applied Linguistics (MRes)
Social Research and Applied Linguistics (MRes)
Social Research and Applied Linguistics (MRes)
Social Research and Applied Linguistics (MRes)
Social Research and Criminology (MRes)
Social Research and Criminology (MRes)
Social Research and Criminology (MRes)
Social Research and Criminology (MRes)
Social Research and Gender and Sexuality (MRes)
Social Research and Gender and Sexuality (MRes)
Social Research and Gender and Sexuality (MRes)
Social Research and Gender and Sexuality (MRes)
Social Research and Law and Legal Studies (MRes)
Social Research and Law and Legal Studies (MRes)
Social Research and Law and Legal Studies (MRes)
Social Research and Law and Legal Studies (MRes)
Social Research and Psychosocial Studies (MRes)
Social Research and Psychosocial Studies (MRes)
Social Research and Psychosocial Studies (MRes)
Social Research and Psychosocial Studies (MRes)
Social and Political Theory (MSc)
Social and Political Theory (MSc)
Social and Political Theory (MSc)
Social and Political Theory (MSc)
Sport Management (MSc)
Sport Management (MSc)
Sport Management (MSc)
Sport Management (MSc)
Sport Management and Marketing (MSc)
Sport Management and Marketing (MSc)
Arts and Humanities (5)
Comparative Literature (PhD)
Comparative Literature (PhD)
Geography, Environment and Development Studies (PhD)
Geography, Environment and Development Studies (PhD)
Geography, Environment and Development Studies (PhD)
Geography, Environment and Development Studies (PhD)
History (PhD)
History (PhD)
History (PhD)
History (PhD)
History of Art (PhD)
History of Art (PhD)
History of Art (PhD)
Philosophy (PhD)
Philosophy (PhD)
Business and Management (5)
Management (PhD)
Management (PhD)
Management (PhD)
Management (PhD)
Life Sciences and Medicine (5)
Organisational Psychology (PhD)
Organisational Psychology (PhD)
Psychology (PhD)
Psychology (PhD)
Psychology (PhD)
Psychology (PhD)
Psychosocial Studies (PhD)
Psychosocial Studies (PhD)
Psychosocial Studies (PhD)
Psychosocial Studies (PhD)
Natural Sciences (5)
Mathematics and Statistics (PhD)
Mathematics and Statistics (PhD)
Social Sciences and Management (5)
Economics (PhD)
Economics (PhD)
Film and Screen Media (PhD)
Film and Screen Media (PhD)
Film and Screen Media (PhD)
Film and Screen Media (PhD)
Law (PhD)
Law (PhD)
Law (PhD)
Law (PhD)
Politics (PhD)
Politics (PhD)
Politics (PhD)
Sociology (PhD)
Sociology (PhD)